Hisense is supportive of Ellerine Holdings

By Phumeza Tontsi for Hisense SA
Cape Town, 19 Aug 2014

Hisense, the global manufacturer of premium consumer electronics and home appliances, has expressed concern and support of Ellerine Holdings as the company goes into curatorship.

Hisense has enjoyed a long standing relationship with Ellerine Furnishers. When the brand entered the South African market in 1996, Ellerines was one of the first retailers to stock Hisense's extensive range of household appliances.

Although Hisense is a Chinese brand, the factory in Atlantis employs over 500 people who are part of a skills transfer programme that is being led by Hisense technicians and engineers from China. The factory in Atlantis has plans to increase its workforce by up to 1 200 people in the next two to four years.

Should Ellerine Holdings go into liquidation, Hisense will endeavour to prevent severe job losses locally.

During this difficult time, Hisense is hopeful that liquidation is prevented and the business rescue process is successful.

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Hisense

Founded in 1969 in China, Hisense has grown into a multi-billion dollar global conglomerate with a workforce of over 75 000 worldwide. The company is a world leader in flat-panel TVs, household appliances, and mobile communication devices. Hisense is recognised as a global Top 10 player by business intelligence industries and research institutions. Hisense is a household name in China and has been the country's market leader in flat-panel TVs for 10 consecutive years since 2004.

Hisense's many subsidiaries are in the consumer electronics, home appliance, mobile communications, information technology and real estate industries. With 16 production facilities and nine R&D centres around the globe, its overseas companies are located in North America, Europe, Australia, Africa, Middle-East and Asia. Hisense's products are sold in more than 130 countries with sales revenue reaching US$15 billion in 2013. In addition, Hisense has strategic partnerships with trusted global corporations, such as, IBM, Hitachi and Whirlpool for the development and marketing of various products and services.

Hisense entered into the South African market in 1996. Currently Hisense South Africa is positioned as second in the market place with a 22% market share in the LED TV category and a 20% solid position in the refrigerators category.

"Technology, quality, integrity and responsibility" are the four key elements of Hisense. Over the years, Hisense has developed energy-saving products that are more environmentally friendly and has supported more than 2 000 primary schools in undeveloped and disaster-impacted regions throughout China. Pursuing healthy operations, top quality and honesty have won the respect and loyalty of our business partners. Hisense will continue to do its best in towards improving humanity.

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