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Holistic customer management a gateway for growth


Johannesburg, 30 Jan 2014

As one of the fastest-growing markets in the communications industry, African service providers are facing unprecedented pressure for new multimedia services along with increasing consumer demands for always-on connectivity that is fast, reliable and everywhere.

Accounting for 10% of the world's mobile subscriptions, 2013 became the year that Africa crossed the 500 million active subscriber threshold, initiating a fundamental change in consumer usage patterns. Confronted with unparalleled subscriber growth and increasing consumer pressure for simplified and personalised experiences, how can service providers remain the innovators of service creativity, promote customer intimacy and maximise profitability?

Empower consumers through experience and lifestyle enablement

Transforming the customer experience isn't a one-and-done process, but an ongoing activity that can be both challenging and complex. Recently released, Amdocs CES (Customer Experience Systems) 9.1 allows consumers to control their experiences across channels, networks and devices while enabling service providers to differentiate themselves. Spanning business support systems (BSS), operational support systems (OSS) and network control, Amdocs CES 9.1 provides the customer enhancement functionality service providers need to grow and prosper in an always changing and increasingly demanding environment. Amdocs CES 9.1 customer enrichment solutions include:

* Amdocs Social Care, which extends customer care to social network channels. By linking social identity to the customer's BSS profiles, service providers are better positioned to respond to customer complaints and address the issues that really matter.
* Amdocs Multi-Play provides a seamless, real-time view of the customer across all lines of business to deliver a personalised experience and support multi-line promotions and discounts. This solution gives service providers the security of not only meeting today's needs, but also the ability to address the requirements of the future.
* Amdocs SME solutions enable service providers to cost-effectively serve the SME market with a single system that supports both residential and business customer segments.
* Amdocs Small Cell solution automates small cell planning and project management processes and can reduce network deployment time and costs by up to 35% and network design time by more than 50%.
* Amdocs Smart Net solution provides service providers with access to network performance from the user's perspective, ensuring subscribers receive a seamless and consistent WiFi experience across SIM and SIM-less devices and platforms.

A golden opportunity

To stay ahead, service providers need to gain a better understanding of their customers, expedite new growth opportunities and profitably manage an insatiable demand for data. From the device to the network, Amdocs CES helps service providers eliminate barriers to convergence and unite silos to deliver a holistic customer view and give consumers what they really want - empowerment that delivers personal lifestyle experiences.

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