As the business world is being rapidly transformed by the concept of SMAC stack, South African business intelligence expert Effective Intelligence (EI) continues to provide the best BI capabilities.
SMAC, which is essentially the combination of social, mobile, analytics and cloud technologies, is driving the data generated in all business spheres. This in turn is escalating the need for organisations to enhance their ability to collect, comprehend and use the vast amount of data generated from these technologies.
The way the elements of SMAC - social, mobile, analytics and cloud - come together is the way consumers today conduct their daily lives. This includes the way they experience brands. For instance, people spend a humongous amount of time on social media platforms such as Facebook and Twitter. They are always connected via the second SMAC element, mobile. The analytics element refers to the need for business to create and utilise easily-digestible analytics. The final element, cloud, is an increasingly important way how consumers and businesses operate today. Cloud fuels professional services across the globe, allowing better flexibility and scalability.
Effective Intelligence advises its clients to capitalise on SMAC by offering a seamless experience to their target audience. To use SMAC stack is to focus on the big picture, as seen and experienced by today's consumers. Since business intelligence is essentially about understanding data, EI maintains that organisations need to use superior BI tools and knowledge by engaging their target audience via the SMAC elements. According to EI, this holistic application of SMAC stack will allow companies and brands to make the most of the emerging big data type.
By combining SMAC elements, companies can create a marketing utility that enhances customer convenience and builds a seamless consumer experience. For instance, the best retail shopping experiences can be made with the SMAC stack. Customers' mobile devices can signal store management as they shop. Customers can also compare products and redeem offers from the cloud while they are in the store.
Each of the SMAC elements is a powerful force in today's business world. The combination of these creates the perfect opportunity for an organisation to better understand, engage and influence its target audience. The possibilities are limitless. From clinicians providing instant remote care to auditors processing and sharing crucial product insights, the benefits of SMAC are many and varied. Organisations can use the SMAC stack to unbundle industrial-age value chains and create boundary-less ways of working.
Today, consumer needs and behaviour combined with SMAC are driving the amount of data being generated. This explosion of data is being experienced by organisations through all elements of the SMAC. Organisations, regardless of their size, nature and target market, find themselves in front of a rapidly growing mountain of data.
Julian Ardagh, CEO of Effective Intelligence, remarked: "Not many people or even BI companies realise this, but consumer behaviour and big data is often the same thing. They are essentially the two sides of the same coin. The best business intelligence and analytics experts get an insight into consumer behaviour when processing data." Ardagh added: "With SMAC stack, this data (generated by consumers) has grown in both size and type. What this means is that the data stems from social, mobile, analytics and cloud aspects."
It is clear that the need for an accomplished business intelligence company has become more dire. In the wake of the SMAC elements affecting data growth, organisations need a better understanding of SMAC and to improve their processes.
Ardagh also stated: "Social media, mobile devices and cloud computing are a very important part of people's lives today. It only makes sense that understanding the data generated from these technologies is made an important part of modern organisations' lives."
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