Hewlett-Packard (HP) has chosen small business owner Desmond Makondo to represent the company's local leg of its "What do you have to say?" campaign.
This campaign will engage with small and medium business (SMB) customers through HP's Print 2.0 strategy, the company says in a statement.
"Desmond was chosen to represent HP's 'What do you have to say?' SMB campaign because he has a passion for success, a drive that has taken a small HP camera and printer to great heights. HP saw his passion and shared as much excitement and ideas for his business as he did," says Thierry Boulanger, IPG country manager, HP SA.
According to HP, the campaign is designed to "inspire customers and empower them with new ideas and online tools to help them think about what they have to say". SMBs can access content and printing-related tools to help them grow their business, as well as learn how to make their IT infrastructure work better for them.
"Desmond is the epitome of a great SMB. When he approached HP SA six years ago, he had an idea he wanted to turn into a corporate business. This business today services corporate companies, SMBs and individuals alike," says HP.
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