HP makes it easy to make smart environmental choices with unrivalled portfolio of printing solutions

HP recently unveiled a broad effort to help make it easy for customers to reduce the environmental impact of their imaging and printing.

Targeting customers spanning individual consumers to large businesses, the wide-ranging initiative includes elements such as:

* An enterprise printing assessment service and a carbon calculator that together comprehensively address energy and paper use, related carbon emissions and projected cost savings for optimised printing environments;
* A global paper policy governing the sustainable manufacture and use of paper HP sells to customers and uses for packaging, collateral and its own office printing;
* A new HP inkjet printer made almost entirely from recycled materials; and,
* An HP Eco Highlights label that will help customers identify environmental attributes of a given HP product or service.

Many of the announcements are part of the new HP Eco Solutions program, which helps customers identify HP initiatives, products and services designed with the environment in mind.

"HP is focused on helping all of our customers - from consumers to enterprises - reduce their environmental impact," said Thierry Boulanger, Country Manager Imaging and Printing Group, HP.

Furthering its commitment to environmental responsibility in the area of imaging and printing, HP also pledged to:

* Improve the overall energy efficiency of its ink and laser printing products by 40% (1) by 2011;
* Increase the amount of recycled materials used in its inkjet printers by three times by 2010 (relative to 2007);
* Quadruple the number of HP Halo Collaboration Studios at company sites worldwide by 2009, resulting in an expected reduction of more than 20 000 trips and millions of dollars saved in travel annually; and
* Surpass 250 million cumulative HP inkjet and LaserJet cartridges recycled in 2008, helping the company reach its goal of recovering two billion pounds of computing and printing equipment by 2010.

(1) Average energy efficiency per unit shipped for 2005 using industry-standard measurement benchmarks. Efficiency is defined in terms of kilowatt hours (using the Total Electricity Consumption Method)/pages per minute. These families represent more than 32% of HP inkjet printers and more than 45% of HP LaserJet printers shipped in 2005.