HP pushes Print 2.0
Hewlett-Packard unleashed a flood of new printers and peripherals, along with a $300 million marketing campaign, as part of the "Print 2.0" strategy it debuted in late May, reports ChannelWeb.
At an elaborate kick-off event for partners and customers held in New York City, HP Imaging and Printing group head Vyomesh Joshi detailed HP's plans to grab a bigger slice of the printing marketplace.
HP is linking its printing growth strategy to the "Web 2.0" model of pervasive application availability that has swept through the software world. HP's goal is twofold: it wants its products to share the ease-of-use intrinsic to Web 2.0 applications, and it wants to capture the lion's share of the printing demand sparked by Web applications.
Oz overlooks printing costs
Almost half of small and medium enterprises (SMEs) in Australia have only partial understanding of their printing and imaging cost, and do not monitor it actively, reports Computer World.
The insight comes from new research by IDC Australia, examining SMEs' printing and imaging usage patterns and buying behaviour.
"SME users tend to exhibit a decidedly high preference for new technology and better specifications. However, there is a large gap between SMEs' perceived utility of printing and imaging hardware, and the actual benefit derived from it," observed Rishi Ghai, senior analyst and team leader for IDC's ANZ hardcopy peripheral research.
India print market grows
While the Indian printer market is graduating to an advanced stage, the term 'digital' is actually dominating this market space, reports Express Computer.
Having said this, users are clearly looking at a couple of factors in their printers. These factors are security, reliability and cost-effectiveness. Consumers and enterprises are buying more network printers due to the printing volumes and increasing cost-competitiveness.
Sanjay Sharma, VP of Digital Imaging Solution Business, Samsung India, says: "We expect that the printer market in India should grow to around 750 000 units this year, thereby registering a growth of around 25%."
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