HP's software vision and strategy is to simplify, automate and secure IT for business.
This is according to Paul Muller, VP of strategic marketing worldwide software for HP, speaking during a press briefing at HP's Software Universe event, held in Barcelona this week.
“We aim to help build applications faster, secure them in a proactive way and help clients take control of the flood of information, store it more efficiently and analyse it in real-time.”
To do this, he says, HP uses several elements: “HP application transformation, to help clients build modernised applications to break the innovation gridlock. We accelerate the reliable security delivery of modern applications and services.”
HP hybrid delivery enables clients to run their businesses on traditional or public and private clouds. “We unify, simplify and automate IT management for business applications and cloud services,” he explains.
Next, HP enterprise security that helps customers address today's accelerating level of security and compliance. “We proactively improve security and reduce risk across applications and information for the modern enterprise.”
Following this, he cites HP information optimisation, which he says provides customers with increased business insight and management efficiency. “We simplify the management and governance of all enterprise information.”
Lastly, HP offers integrated solutions to manage governance strategy and planning.
“This is a time of remarkable change,” he says. “HP's new software portfolio is a strategic enabler for the instant-on enterprise. We have powerful new innovations that are ready today.”

