Huawei tops off global campaign 'Ascend to New Heights' with a grand prize trip to Dubai

Demonstrating Huawei's commitment to put customers at the core of what the company does, Huawei 'Ascend to New Heights', a large-scale global consumer marketing campaign, was rolled out in 45 countries. The campaign created significant buzz among consumers and boosted the company's brand awareness to a new high.

Saturday, 16 February 2013, marks the celebratory culmination of the campaign, where Huawei will host grand prize winners from around the world in Dubai for a gala event. Kicking off a great start to 2013, many winners expressed their delight at receiving their best gift from Huawei.

"The 'Ascend to New Heights' campaign marks a significant milestone for Huawei Device and is demonstrative of our transformation into the consumer space," said Jacky Li, Global Retail Marketing Director, Huawei Device. "This is the first time Huawei has rolled out such a large-scale campaign around the world, targeting millions of consumers in 45 countries and territories. We are thrilled with the overwhelming response from the participants. At Huawei, we continue to focus on building one of the world's favourite consumer brands, and on making sure our consumers enjoy the best experience possible. We provide intelligent devices synonymous with great technology within reach of consumers, no matter who they are or what they want from their handsets."

The 'Ascend to New Heights' campaign began on 12 November 2012 and concludes today with a gala dinner hosted by Huawei Device in the super-five-star Burj Al Arab Hotel, Dubai, for the grand prize winners, who hailed from countries as far and wide as South Africa, Italy, Norway, Indonesia, Poland and Mexico. The event also kicked off the start of a luxury all-expenses-paid, three-day trip in the City of Gold, where they will experience a private helicopter ride, safari desert camp and a private city tour to explore Dubai's historical wonders.

Huawei received tremendous response from the 150 grand prize winners. Niquita Macintosh, one of the winners from Johannesburg, South Africa, said: "Thank you, Huawei, for giving me the opportunity to finally see Dubai, and thank you for putting us in the most beautiful hotel." Nicol Ferreira, another winner from Johannesburg, said: "I can't wait to shop up a storm in Dubai, and I am so grateful to go on this awesome, awesome trip!"

The 'Ascend to New Heights' global campaign reached consumers in over 45 countries, successfully extending awareness of the Huawei Device brand around the world. During the course of the campaign, millions of people entered the contest, with over 3 000 lucky winners selected from around the world; 150 of these lucky winners were eligible to win the opportunity of a trip to Dubai. The contest featured a bevy of exciting onsite and retail activities, and an array of exciting prizes.