International travel and leisure e-commerce player Lastminute.com`s local site lastminute.co.za have teamed up with leading portal iafrica.com, to bring SA consumers the best in lastminute travel deals this side of the Equator.
Now people visiting iafrica.com can have easy access to a selection of great travel specials available from Lastminute, including hotels, flights, accommodation and travel packages, updated regularly and accessible off a single page on the site.
The entry of Lastminute.com into the South African marketplace has been greatly anticipated considering the hype surrounding the brand`s development in the UK and Europe and comes hot on the heels of the recent visit of founding partner Brent Hoberman.
Andrew Millar, Head of Marketing, Lastminute SA, comments: "Product offered on www.lastminute.co.za is live; that is it is constantly changing as special offers are loaded and automatically drop off the site as they are sold. Our technology allows us to feed the best last minute deals to the iAfrica.com customer base in real time. The offers are very attractive to the customer because invariably they are discounted due to suppliers drop pricing levels at the last minute to sell inventory that otherwise would have gone unsold." It`s a win-win situation for the supplier, www.lastminute.co.za, iAfrica.com and the customer.
iafrica.com, first to launch with DealWatch in SA , is a logical partner for Lastminute.co.za considering the critical mass of consumer traffic moving through the portal - close on 20 million page impressions are served in an average month (ABIS) to an estimated audience base of in excess of 300 000 individuals. Recent Webchek 2000 research further showed the portal to have the highest awareness of any Internet site brand among SA Web users.
Russell Atkins, marketing manager for iafrica.com, comments on the introduction of the Lastminute DealWatch product to the portal: "We`re very excited to be associated with Lastminute and to bring our users a first in the South African marketplace. We`re looking forward to working closely with Lastminute.co.za - their product offers great value matched with spontaneity and imagination. This is a powerful combination."
So if you`re short on plans for the weekend and you`re looking for the first place to go at the lastminute, logon to the iafrica.com Lastminute Deal Watch at http://www.iafrica.com/lastminute
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