IBM will invest $300 million in its efforts to target the small and medium business (SMB) technology services marketplace.
The company said at IBM PartnerWorld in Las Vegas yesterday that the $300 million would be spent on resources, dedicated IBM Business Consulting Services people, educational programmes, marketing investments and certain acquisitions that are still to be announced.
"Analysts are saying SMB services are one of the hottest growth areas in the industry, and at the same time it is a highly competitive and localised marketplace," said Jim Corgel, IBM global services GM for SMBs.
"IBM is making a significant investment to expand its SMB technology and consulting services focus and collaborate with business partners around the world to create solutions that help SMBs to improve their business performance."
Corgel pointed out that IBM`s model consists of working through partners to provide the solutions that customers need. "The way forward is to build a strong local presence and set of offerings that our partners feel are designed for their clients."
To assist partners with the marketing of their Express Portfolio solutions and services to SMBs, IBM also announced the Built On IBM Express Portfolio initiative. This allows partners to market their Express solutions using an IBM-approved emblem.
IBM also unveiled additions to the PartnerWorld Industry networks, including four new industries and a Web-based showcase for business partner applications.
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