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Ideal Cycle & Toy Wholesalers makes smarter stock decisions with Sage Inventory Advisor

Johannesburg, 09 Jun 2014

Ideal Cycle & Toy Wholesalers, a family-owned branded toy distribution business, has adopted the Sage Inventory Advisor to help it make better inventory management decisions.

Founded in Springs in 1936, this business import toys including Yookidoo, University games, Hedstrom and Zoob to stockists such as BabyCity, Baby Boom, Makro, CNA and Toyzone and distributes them throughout South Africa, Zimbabwe, Namibia and Zambia.

The company has relied on the Sage 300 ERP enterprise resource planning system to run its business for years, making the Sage Inventory Advisor a natural choice of solution when it wanted to improve inventory management.

Says Helena Coertzen, Operations Manager at Ideal Cycle & Toy Wholesalers: "We were buying stock based on intuition rather than based on accurate inventory information, with the result that we frequently ran out of stock on some items and overstocked on others.

"We went to a Sage seminar, where we were exposed to Sage Inventory Advisor. We realised that this product could help us to keep a closer eye on stock levels and provide us with reliable information to make more informed decisions around which lines to discontinue."

Ideal Cycle & Toy Wholesalers approached its long-standing Sage implementation and support partner Rolinda for a consultation about the product. "Given how fast-moving and fickle the toy business is, having access to accurate, up-to-the-minute inventory information will help Ideal Cycle & Toy Wholesalers to grow revenues and improve profitability," says Ian Goldsmith of Sage ERP Africa solution provider Rolinda. "Sage Inventory Advisor is easy to use and slashes time spent on forecasts and ordering. It can be implemented cost effectively and rapidly, making it a perfect fit for a mid-sized distributor that needs to be agile."

With Sage Inventory Advisor in place, Ideal Cycle & Toy Wholesalers can see with a click which lines are not performing, which items are stocked out, and which could potentially go out of stock, says Coertzen."Sage Inventory Advisor has had a huge impact on the way we manage our buying budget," she adds. "Now we can avoid spending our funds on products that have stopped selling. We have also been able to increase our revenue by ensuring we keep the hot sellers in stock. From an operational and financial point of view it just works. We save time, make smarter decisions, and spend our money more wisely."

Jeremy Waterman, Managing Director for Sage ERP Africa, says: "Sage Inventory Advisor is an affordable solution that integrates with Sage ERP systems to provide companies with a daily diagnostic of inventory so they can reduce time spent on forecasts and optimise their stock levels. It's a perfect match for any organisation that wants to reduce stock outs, eliminate excess inventory and maximise its working capital."


Sage ERP Africa

Sage ERP Africa is a provider of business management solutions, including financial, distribution, service management, retail, warehouse management, project costing, manufacturing and CRM, to the mid-range market. Sage ERP solutions are delivered to 130 countries exclusively through a global network of solution providers, including over 150 throughout Africa. The Sage ERP Africa product line includes: Sage ERP X3, Sage 300 ERP (formerly Sage ERP Accpac), Sage CRM, Sage 300 ERP Retail and Sage ERP X3 Retail as well as Sage third party partner solutions. With a choice of languages, currencies, locations and legislations - Sage ERP offers efficient multi- company and multi-national solutions.


The company provides small and medium sized organisations with a range of easy-to-use, secure and efficient business management software and services - from accounting and payroll, to enterprise resource planning, customer relationship management and payments.

Our customers receive continuous advice and support through our global network of local experts to help them solve their business problems, giving them the confidence to achieve their business ambitions. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999.

Sage has over 6 million customers and more than 12,700 employees in 24 countries covering the UK & Ireland, mainland Europe, North America, South Africa, Australia, Asia and Brazil. For further information please visit

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