To replace the experience buyers get when visiting a shop, improWEB has developed an integrated online review tool that can be used by improWEB resellers and distributors, and consumers buying from improWEB e-commerce Web sites.
According to a new study by iProspect and JupiterResearch (April 2007) one in three Internet users report their purchase decisions are influenced by sites with social content.
The study indicates that positive online reviews influence buyer decisions more than online ads do. "It's human nature," says Robert Murray, president of iProspect, Boston. "People trust people."
What makes the improWEB online product review tool unique, says Henno Marais, MD of improWEB, is that everyone on the improWEB system benefits from each review. For example, if a reseller places a review on his improWEB e-commerce Web site, that review will automatically appear on the Web site of the distributor and all other improWEB resellers' Web sites who stock that particular product. This means improWEB resellers will benefit from all product reviews placed by other resellers, distributors or consumers.
This tool also improves the distributor-reseller relationship since resellers will give good reviews on distributors' products because those reviews will also influence their customers to buy the product. Distributors may then also give new products for review to resellers who give positive reviews on a continuous basis. This will boost the sale of the product and thereby increase turnover for both reseller and distributor.
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