EMC Corporation (NYSE: EMC) has announced that Forrester Research has positioned EMC Document Sciences xPression software as a leader in its September 2011 report: “The Forrester Wave: Document Output for Customer Communications Management (DOCCM), Q3 2011”.
Forrester defines DOCCM as software used to compose, format, personalise and distribute content to support physical and electronic customer communications, and improve the customer experience; examples include policies, contracts, correspondence, statements, invoices, personalised marketing materials and welcome kits.
EMC Document Sciences xPression enables the creation, production and multi-channel delivery (output for print, e-mail, SMS and Web channels) of personalised customer communications in both real-time and high-volume batch, on premise or in the cloud.
Leading organisations rely on xPression's open, flexible, services-oriented architecture, unparalleled scalability, and out-of-the-box ECM integration to easily produce a wide range of vital business documents. xPression enables organisations to reduce document development costs by up to 90%, improve time-to-market by as much as 75%, and enhance the overall customer experience with highly effective 1:1 communications.
In recognising EMC Document Sciences as a leader, the report states that EMC Document Sciences “is well positioned for a complete DOCCM enterprise platform, with an open architecture based on Java and Web services. It has excellent on-demand credentials and a strong multi-channel strategy, combined with a services architecture well suited to real-time and straight-through content generation.”
EMC Document Sciences was also noted for its “superior support for interactive applications”, as well as “extensive support for multi-channel output”. EMC Document Sciences was also recognised for its innovation in integrating with standard authoring tools, which reduce dependence on IT, and allow business users to adopt and manage DOCCM applications more easily, while also enabling compliance.
Forrester segments the DOCCM market into structured (scheduled, batch output, such as monthly bills or statements), interactive (human interaction mixed with templates for multi-channel output), and on-demand (output triggered by multi-channel requests) categories. For inclusion in the Forrester evaluation, the DOCCM software solution must support all three document output segments, have innovative solutions or significant market share, and generate strong customer interest.
“EMC Document Sciences continues to help organisations worldwide power their customer acquisition, engagement and retention life cycle with its easy design, authoring and multi-channel communications capabilities,” said Rohit Ghai, Vice-President and General Manager, Content and Case Management Group, EMC Information Intelligence Group. “EMC is pleased to be cited as a leader in document output for customer communications management. We feel that Forrester's recognition validates our strategy of delivering rapidly-deployable, cloud-ready solutions to transform our customers' business processes, and help them get maximum leverage from their information.”
For more information, visit: http://www.emc.com/campaign/global/forrester-wave/index.htm.
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EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyse their most valuable asset - information - in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at http://www.EMC.com.
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