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Independent study finds 80% of Cognos customers achieve positive ROI

Johannesburg, 25 Feb 2003

Eighty percent of Cognos customers have achieved a positive return on investment (ROI) from their Cognos deployment. This is a key finding of an independent study conducted by Nucleus Research.

The study found that customers saw increased productivity and revenues, and reduced operational costs as a result of their Cognos deployments.

"Our research clearly shows the positive impact solutions like Cognos can have on the corporate performance of the world`s leading organisations," says Rebecca Wettemann, Nucleus Research`s VP of research. "Now more than ever, business intelligence solutions represent an attractive investment for companies seeking to improve revenues and increase efficiencies across the enterprise."

Nucleus, a Massachusetts-based firm that evaluates financial return on IT , conducted its analysis independently. The report found that 75% of customers interviewed completed their deployment on schedule and within budget. According to the research, the three primary areas of benefit for customers using Cognos were more efficient reporting, improved information organisation and access for decision-making, and improved customer management.

For example, companies that had previously relied on spreadsheets for reporting indicated that by using Cognos they were able to reduce personnel time associated with reporting by 50-90%.

Some of the customer success highlights from this study include:

* Brayton International, a furniture manufacturer, achieved 576% ROI and a payback period of one month by deploying Cognos solutions.

* Trimac Corp, a transport services provider, achieved 185% ROI, with a payback period of a year by using Cognos to analyse capacity utilisation and other shipping data to reduce costs and increase billing accuracy.

* The City of Albuquerque achieved 2 000% ROI from its Cognos deployment by reducing administrative overhead and identifying other cost savings opportunities.

"Cognos aims to make its customers the best performing organisations in the world," says David McWilliam, MD of Cognos South Africa. "These results clearly show that Cognos`s vision of corporate performance management, combined with a strategic focus on product quality and customer success, provide a winning formula for customers around the world."

Additional highlights from this report, including an executive summary, can be accessed at http://www.nucleusresearch.com/prcognos.htm.

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