South Africans are being called on to display their best-loved features of the country in a campaign aimed at celebrating SA as we head into 2010.
Core Group, distributor of Apple products in South Africa, started the campaign, called A to Z of ZA, in the hopes of bringing tourists back to SA after 2010.
“There are so many reasons to feel good about South Africa. As citizens we have the obligation of being ambassadors for our great nation and a responsibility to share our enthusiasm with the rest of the world,” says RJ van Spaandonk, executive director of the Core Group.
The campaign invites individuals to submit existing photos or home movies that have been caught on a cell phone, camera, iPhone or iPod around South Africa. These images should demonstrate the wonders of South Africa to the world and can range from the exquisite to the humorous, says the company.
“A vision with this project is that ordinary South Africans will use the experiences of their own country as a way of spurring tourism and inspiring the world to pay us (another) visit. Let's get creating and show the world the best bits of being South African”, says van Spaandonk.
Once entrants have collected or taken their pictures or video content, they must edit and share this content. Entrants can take digital copies of their photos to participating stores which include: iStores, Digicape, Project 3 and selected Incredible Connection and Dion Wired stores countrywide to get assistance with editing. The experts can help with how to use software and assist in creating a compelling photo book or video clip.
Video content will be entered digitally. However, entrants can choose whether to simply enter their digital version of their photo book or get the photo book printed.
The campaign will run until the end of June next year, but the first phase, which kicked off in October, invites South Africans to submit digital versions of their photo books by the end of December, says Core Group.
Successful entrants could be 1 of 50 winners of iPod nano's for best photo book or video. For more information, go to www.a2zofza.co.za.
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