Indian market to hit $1.25bn
The market for business intelligence (BI) software in India is expected to reach revenues of $1.25 billion by 2015, increasing by around 88% from $70.5 million in 2011, according to Gartner, Mydigitalfc.com reports.
Revenue is expected to reach $81.5 million in 2012, up 15.6% over 2011, simultaneously reaching up to $94 million and $1.1 billion by 2013 and 2014, respectively, Gartner says.
The research firm says organisations continue to turn to BI as an important tool for smarter, more agile and efficient business, and they are increasing their current usage scenario from just information delivery mechanisms.
“The BI market has remained strong because the dominant vendors continue to put BI, analytics and performance management at the centre of their messaging, while end-user organisations largely continue their BI projects, hoping that resulting transparency and insight will enable them to cut costs and improve productivity and agility down the line,” says Bhavish Sood, research director at Gartner, The Economic Times notes.
“It's a sign of the strategic importance of BI that investment remains strong.”
With 'ease of use' now surpassing 'functionality' for the first time as the dominant BI platform buying criterion, vocal, demanding and influential business users are increasingly driving BI purchasing decisions, most often choosing easier to use data discovery tools over traditional BI platforms - with or without IT's consent, Sood adds, SiliconIndia writes.
BI platforms are expected to be the largest in pure revenue terms, while the corporate performance management (CPM) suite is expected to grow the most.
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