National network integration specialist Integr8 IT has attracted a niche following within a new market - self-created and perpetuated. The company`s growing list of admirers see value in a player of a different sort - one that is determined to create an impression based on individuality, unique service, skills and support.
Since its inception, the driving force behind the national company has been its unique proposition to clients and its proactive nature. While many other companies continue to `box drop`, Integr8 IT believes the onus is on the solution provider to sell a solution, not a product. In short, says Robert Sussman, technical director at Integr8 IT, it is about service, support and confidence.
"The name of the game is to stay hungry - Integr8 IT has been fast on its feet to establish and prove a solid reputation in the market. Our viewpoint is that clients don`t want products, they want solutions. There must be pre- and post-sale support and service that will, ultimately, serve as proof that a solution is a solution. Too many players simply drop the product and disappear. Our philosophy is based on the banishment of several outdated corporate ideology`s including that of an ivory tower concept: barking orders are out - curiosity, initiative and innovation are in. Our reputation is based on a solid track record and technical skill," says Sussman.
The company has made a solid investment in both these departments. On the service and delivery side, Integr8 IT continues to seek partnerships that hold value in terms of skills acquisition and an increase in intellectual capital. To date, the company has established several key strategic partnerships including Computer Associates, Microsoft, Citrix, 3Com, MTN and Intel.
"We have made a definite investment in our own version of knowledge management - namely the transformation of the customer and human capital into structural capital. This means our knowledge and experience is retained within the organisation. We have an open plan that ensures social interaction and we have standardised the office so internal moves are much easier," says Lance Fanaroff, director at Integr8 IT.
This reality check has helped Integr8 IT to grow an enviable list of clients including Rex Trueform, The Laser Group, RAM International, Seekers Travel Group, American Express, Forest Oil, The Softline Group, Netcare Group and Nestl'e, among others.
From a business and human resource perspective, this strategy falls in line with the original company blueprint. As Mark Levy, director at Integr8 IT, explains, the company has always adopted a steadfast and persistent approach to achieving the best through its personnel.
"To survive in this competitive market, you have to create a learning organisation where knowledge is shared and retained. Integr8 IT has a deliberate strategy to attract and take on the most highly skilled and competent people. The company`s key asset is the calibre of its people - we need to shake off complacency because although we may be growing, it is dangerous to start thinking like a large company. When you combine technical and business acumen, you have a `rare bird`," says Levy.
This unique approach to growth and business development has ensured that the company keeps its feet on the ground and its eyes open. It is an absolute fundamental if one considers how quickly companies can vanish from the IT landscape.
"You`re either quick or you`re dead," quips Sussman, "in this game, it is all about working as a tight unit and being deadly serious about distancing the technological past from the technological future to see what lies around the corner. Although we strive to create a relaxed working atmosphere and a business ethos that recognises skills and talent, we realise that it is absolutely crucial that businesses today capitalise on the mistakes that competitors make, and drive to win."
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Integr8 IT (Pty) Ltd is a wholly owned network technology services and solutions company in southern Africa. Based in SA, the company employs a wealth of highly skilled and certified system engineers who are directly involved in high level consulting, support and integration.
With offices located in Johannesburg, Cape Town, Durban, and representation in Port Elizabeth, East London and Port Elizabeth, Integr8 IT spans nationally across Southern Africa and Africa continent. It has the people and expertise to plan, deploy, manage and maintain an information technology environment.
Whether a client seeks better control of its networked environment or is in need of practical solutions, complex or simple, Integr8 IT provides the answers with enhanced information technology services.