Infor has announced the latest version of its outbound marketing solution, Infor CRM Epiphany Outbound Marketing 7.1, with retail-specific enhancements.
Distributed in sub-Saharan Africa by Softworx, this latest version enables retailers to rapidly deploy event-based campaigns that measurably increase sales and customer loyalty.
Infor CRM Epiphany Outbound Marketing 7.1 has several new features that increase the effectiveness of outbound marketing campaigns, including the ability to schedule progressive campaigns.
For event-based marketing to be successful, a campaign must generate an offer when the customer is most receptive to receiving it. An event can be anything from a customer abandoning their online shopping cart to a series of dropped cellphone calls in a short period of time.
Many traditional CRM tools are not able to synchronise, in real-time, information between the customer database and the event management system to benefit from the marketing opportunities generated by events. These missed opportunities cost retailers millions in lost sales annually.
The latest version of Infor CRM Epiphany Outbound Marketing generates real-time, event-triggered offers that support campaign goals by integrating the data between the outbound marketing and event management systems. This advanced functionality places a retailer's message in front of the customer at a time when they are most motivated to act.
"Understanding customer needs and delivering a consistent, positive customer experience are paramount to a retailer's success, especially in today's highly competitive market," said Dr Patric Timmermans, director, CRM product marketing, Infor.
"The retail-specific functionality inherent in Infor CRM Epiphany Outbound Marketing provides retailers with advanced tools that allow them to deliver timely offers that generate incremental revenue."
Infor CRM Epiphany Outbound Marketing 7.1 also provides functionality to execute portions of a campaign at different times, which is especially important for multi-wave and multi-channel campaigns where timing is critical to maximise customer interaction over the life of the campaign.
Infor CRM Epiphany Outbound Marketing 7.1 migrates e-mail marketing to a Java-based architecture and includes several new features such as SMTP pipelining, SMTP authentication, SPF and Sender-ID support, domain keys, multi-tenancy, incoming e-mail rules, and more.
Additional new functionality in Infor CRM Epiphany Outbound Marketing 7.1 includes:
* The ability to identify which customer interactions must execute successfully before the current interaction can by implemented (ie, a direct mail piece followed by an e-mail).
* Detailed reporting of statistical metrics for each customer segment to determine campaign effectiveness.
* Enhanced reusability of components, such as segments and treatments, for faster campaign creation and improved efficiency.
* Configuring of dependencies between queues to prevent incomplete data from being loaded into the database.
Infor CRM Epiphany Outbound Marketing 7.1 provides marketers the ability to easily schedule and track campaigns across multiple channels, and execute both campaigns and reports at a specific time. Campaigns and reports are no longer dependent upon when the system is set to look for new items. This provides more flexibility and is critical for campaigns that allow for automatic fulfilment, such as e-mail and SMS.
For more information, contact Belinda Leven, Business Development Manager: CRM, Softworx on 011 607 8342.
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Infor's market-leading suite of CRM software products provides organisations with a comprehensive offering for marketing, sales, service and customer analytics. Infor CRM Epiphany powers the CRM operations of some of the world's leading companies, in key industries such as financial services, retail, hospitality and telecommunications. Infor CRM Epiphany helps organisations understand, anticipate and serve customer needs across all channels to increase sales and brand loyalty. For more information, please visit www.infor.com/solutions/crm/.
Infor
Infor delivers business-specific software to enterprising organisations. With experience built in, Infor's solutions enable businesses of all sizes to be more enterprising and adapt to the rapid changes of a global marketplace.
With more than 70 000 customers, Infor is changing what businesses expect from an enterprise software provider. For additional information, visit www.infor.com.
Softworx
As a partner since 2001, Softworx is the master distributor for Infor across sub-Saharan Africa - the region of Africa south of the Sahara. A successful South African business applications company, Softworx prides itself on being able to deliver world-class products to an extensive customer base, which includes a number of Fortune 500 companies. Softworx supports clients in a wide range of industries ranging from manufacturing, retail and distribution to financial services, hospitality and CPG. The company also supports various government entities.
As a wholly owned subsidiary of South African listed group EOH, Softworx has increased the number of services and products that it offers to customers from within the group. Since joining EOH in 2001, it has focused on retaining and extending Infor's customer base with a consistent dedication to marketing, implementing and providing support for the Infor range of complementary software products to medium and large enterprises.
For more information, visit www.esoftworx.co.za.
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