Infor introduces Inforce Marketing

Infor, a leading provider of business application software serving more than 70 000 customers, has announced Inforce Marketing, a comprehensive global marketing automation system built on the Salesforce Platform. Inforce Marketing delivers enterprise-strength capabilities in an economical, user-friendly format, and provides marketers with unparalleled speed, efficiency and clarity over marketing plans and budgets through a one-stop workspace for all campaign communications.

Comments on the news

* "Previously, sophisticated marketing operations relied on antiquated software that was expensive and hard to manage, inhibiting them from accessing an accurate picture of campaigns and information when they needed it," said George Wright, senior vice-president and general manager of CRM, Infor. "Inforce Marketing breaks down these barriers and boosts collaboration by combining real-time information from multiple sources through the Salesforce interface, providing fast, effective results, while keeping costs in check."

* "Companies around the globe are transforming the way they connect with customers, partners and employees through social and mobile cloud solutions," said Mike Rosenbaum, senior vice-president AppExchange and Force.com Operations, salesforce.com. "Partners such as Infor are leveraging the power of the Salesforce Platform to provide customers with the right tools to accelerate their success in the cloud."

* "Nucleus has found that development on the Salesforce Platform is 4.9 times faster than traditional development," said Rebecca Wetteman, vice-president, Nucleus Research. "With Inforce Marketing, Infor takes advantage of these economies and focuses on differentiating with Infor's extensive experience in the marketing space to streamline marketing processes from the top to the bottom of the sales funnel. Companies seeking a truly integrated marketing application are likely to find Infor's approach very attractive."

Product key features

* More efficient planning - Integrates deeply with Salesforce to streamline the marketing process and help ensure that critical tasks are on point. Provides greater visibility over leads, costs, results and revenues so that marketers can focus on revenue objectives and achieve more successful, cost-effective outcomes. Marketers can identify lead-generation requirements at each level of planning.

* Strengthened multichannel campaign management - Automatically executes a campaign and handles follow up, freeing marketers from constantly having to check on progress and follow-up manually. It supports multichannel campaigns that can include e-mail, direct mail, social media and telemarketing.

* Clear visibility into lead optimisation - Assesses leads for quality once they enter Salesforce, estimates how closely a lead fits the company's ideal lead profile, and re-optimises the lead follow-up prioritisation on the fly.

* Advanced analytics and reporting - Helps marketers plan, manage and monitor revenue objectives and KPIs across each stage of the revenue cycle through trend analysis tools that help pinpoint issues and identify areas for improvement.

Inforce Marketing, like Inforce, is an application that links back-office ERP to front-office lead and customer management. Inforce Marketing was awarded inclusion in AppExchange's all-new Social Apps Showcase - and is the second Infor product release coded 100% on the Salesforce Platform. Infor first released Inforce in March 2012 and plans to deliver Quote and Order capabilities in calendar Q1-2013, delivering a 360-degree view of customer data across the enterprise.

Additional information:

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* Follow Infor on Twitter: www.twitter.com/infor