Informix has released Media360, a content management solution designed to help businesses manage all types of digital assets throughout the Internet-enabled enterprise.
Media360 addresses the need among Internet-driven organisations to digitise and manage video, audio and text. It creates a central, corporate repository of media that is accessible throughout an organisation via the Web.
According to market analyst Gistics` Media Asset Management Report 1999, the content management market reached $654 million in 1998 and will continue to grow to $3.2 billion by the year 2002.
"Many types of corporations have massive multimedia collections that require a sophisticated management system," says Philip Russom, director, data warehousing and business intelligence for the Hurwitz Group.
"To avoid wasting time and money to find or recreate previously attained multimedia assets, organisations should select a solution that supports events within time-based multimedia objects and lifecycle functions," he says.
"With database and lifecycle functions designed specifically for multimedia information, Informix Media360 can provide organisations significant cost savings as well as revenue opportunities."
"Informix has been working with the largest broadcast and publishing companies in the world to develop a solution that manages the workflow and lifecycle of an organisation`s entire media content," says Julian Field, product manager at Informix SA.
"Our expertise in delivering content management applications and integration services to customers is being recognised by a growing number of leading companies in many industries."
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