Informix, the technology leader in software infrastructure for the i.economy, has announced the release of Media360, a complete content management solution designed to help businesses manage all types of digital assets throughout the enterprise.
Media360 addresses the growing need among Internet-driven organisations to digitise and manage video, audio and text. It focuses on the business problems encountered by every organisation that needs to create, store and distribute content and enables the re-use of existing content and media assets by creating a central, corporate repository that is accessible throughout an organisation via the Web.
It also capitalises on the Web to create new revenue opportunities such as publishing, distributing, selling or licensing content in new markets. According to market analysts GISTICS` Media Asset Management Report 1999, the content management market reached $654 million in 1998 and will continue to grow to $3.2 billion by the year 2002.
"Many types of corporations have massive multimedia collections that require a sophisticated management system," says Philip Russom, director, data warehousing and business intelligence for the Hurwitz Group. "To avoid the wasted time and money to find or recreate previously attained multimedia assets, organisations should select a solution that supports events within time-based multimedia objects and life-cycle functions. With database and life-cycle functions designed specifically for multimedia information, Informix Media360 can provide organisations significant cost savings as well as revenue opportunities."
"Informix has been working with the largest broadcast and publishing companies in the world to develop a solution that manages the workflow and life cycle of an organisation`s entire media content," says Julian Field, product manager at Informix SA. "Our expertise in delivering content management applications and integration services to customers is being recognised by a growing number of leading companies in many industries."
Unlike other solutions, Media360 is tightly integrated with an object-relational database, leading content creation tools, Web publishing, e-commerce and analytical solutions. Informix shares content with solutions from many key media technology partners, including Avid, Compaq, EMC, Associated Press/ENPS, MCI WorldCom, Optibase, SGI, Sony, StorageTek and Sun Microsystems.
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