Local training, technology solutions, infrastructure and facilities provider Innovatec Africa has rolled out a partnership programme, aimed at enabling partners and resellers to more rapidly offer and bring new technologies and solutions on board.
The company says the programme is designed to provide a stepping stone for businesses to grow into markets where they previously did not have a presence, provide technologies not currently in their portfolio, and ultimately help them supplement and grow their businesses in new areas of opportunity.
"The Innovatec Africa channel division, falling under the group holding company Innovatec Africa, is new to the market and hopes to attract small to medium ICT companies that before now didn't have the means to on-board certain solution sets due to the initial investments and resources required," says Steven Robertson, director at Innovatec Africa.
According to Robertson, the key rationale behind the partner programme is to extend the company's skills and knowledge to its partners, allowing them to piggyback off Innovatec's existing experience and vendor relationships to grow their own businesses.
Robertson says when partnering with Innovatec, partners will gain access to its products and technologies. They will also be able to tap into and make use of a set of key sales, technical and support skills that are geared to help them secure and win business, without interrupting or setting back primary business offerings.
"Having personally been involved with the ICT channel for many years, I have found that providing information, updates and training are possibly some of the biggest challenges facing both vendors and resellers."
The Innovatec Partner Programme will simplify how partners engage with the company and their customers.
"We believe we are able to better assist our partners in their quest to secure new business, build effective costing models and solutions, as well as factor training into their schedules with the provision of an automated tool to help them do this."
The programme recognises that in order to grow, smaller ICT businesses need to become more market relevant if they want to compete against larger ICT companies and increase profit margins.
The programme is made up of two levels: for agents and value-added resellers.
According to Robertson, the IT channel is at a stage where it needs to be flexible, agile and quick to market. Customers want to be serviced with the same urgency they view all aspects of their business.
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