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Intel fights poverty

Johannesburg, 13 Jan 2009

Intel and two charity organisations have teamed up to raise and funds for children and entrepreneurs in impoverished areas around the world. The computing company has already donated more than $300 000 (R3 million) to The Small Things Challenge.

The fundraising initiative has been organised by Intel, Kiva and Save the Children. It hopes to get individuals from around the world to donate money in order to secure an for the more than 75 million children who are hindered by war and armed conflict.

"For millions, the dream of going to school remains unfulfilled,” says president and CEO of Save the Children Charles MacCormack. "In conflict-affected countries, one in three children are currently out of school. This campaign will help us to reach more of these vulnerable children with the gift of education and open doors for future opportunities.”

Intel has also donated 10 notebook PCs and two Intel-powered classmate PCs, which are being auctioned by The Small Things Challenge, along with autographed items donated by music groups Counting Crows and Maroon 5.

Investment opportunity

Individuals are also being encouraged to donate from $25 (R250) upwards to contribute to $250 (R2 505) investments in local entrepreneurs.

“The spirit of entrepreneurship is as strong among the poor of the developing world as it is in Silicon Valley,” explains Kiva.org CEO Matt Flannery. “Micro-loans have helped people increase their incomes through self-employment.”

Flannery says The Small Things Challenge aims to empower the world's poor so they can better support their families and keep their children in school, ultimately breaking the cycle of poverty.

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