With the launch of its three new categories of e-business data centre appliances, Intel is hoping to further reinforce market acceptance of its expanded focus - supplying the building blocks of the Internet economy.
At a recent event, Sean Maloney, senior VP of Intel worldwide sales and marketing, reaffirmed the company`s vision of being recognised as more than "just that chip manufacturer in California", saying that part of Intel`s Internet strategy will be to focus on the mass production of e-business solutions.
"The past six months has seen a rapid return to basics on the stock market," he said - a clear indication that old economy business strategies have not been abandoned.
Maloney says Intel`s business opportunities now fall in four divisions: client, server, networking and communications, and the provision of solutions and services. With the imminent rollout of its P4 and Itanium processors, Maloney is confident that Intel is pushing into the marketspace previously held by players such as Sun Microsystems.
The company expects the introduction of its XScale microarchitecture to bring more features to the mobile device arena, including a processor core with multimedia capabilities.
Intel plans to plough funding into its corporate venture investment arm and its local social responsibility programmes encouraging education in the fields of math and science. The company`s government affairs division also plans to work closely with the Department of Communications in SA`s development of an e-commerce legislative policy.

