Interactive Intelligence receives Product of the Year Award for new business process automation solution

Interactive Intelligence (Nasdaq: ININ), a global provider of unified IP business communications solutions, has received the 2009 Product of the Year Award from Technology Marketing Corp's (TMC) Customer Interaction Solutions magazine for its new communications-based process automation solution, Interaction Process Automation (IPA).

The magazine honours vendors with its Product of the Year Award for demonstrating excellence in contact centre technologies, as well as providing return on investment for the companies that use them, according to TMC's CEO, Rich Tehrani.

“With IPA, Interactive Intelligence has taken its proven contact centre applications - functions such as routing, presence and collaboration - and used them to automate and move work through each step of a business process,” Tehrani said. “In effect, IPA has created a functional bridge between contact centres and the enterprises they serve, thus resulting in increased efficiencies and improved customer service.”

IPA leverages the Interactive Intelligence IP-based unified communications platform to orchestrate the delivery of work, thus giving organisations everything they need to capture, prioritise, route, escalate and track each step of a business process.

Interactive Intelligence developed IPA as an alternative to traditionally complex and costly process management systems, and to “tool-kits” that simply embed communications into applications, which are limited to soft ROI.

IPA targets mid-size to large organisations across all industries that require the automation of multi-step, people-centric business processes. Examples include new employee on-boarding, lead management, insurance claims processing, loan application management, new student enrolment, requests for government services and order discount approvals.

For more information about IPA, visit http://www.inin.com/ipa.

For more information about Customer Interaction Solutions magazine's 2009 Product of the Year Awards, or any of the TMC media properties, visit http://www.tmcnet.com.