Interflora chooses Oracle e-business suite

Interflora, one of the world`s largest flower delivery organisations, has chosen to implement Oracle`s e-business software suite and other systems at its UK office in a bid to reduce complexity, improve member florist services and improve responsiveness to customer requests.

Interflora estimates that it will realise operational savings of 10% over the next three years by using the software to centrally manage customer orders and the related invoicing.

Moreover, computer system reliability is expected to be significantly improved by centralising system management.

Oracle e-Business Suite will enable Interflora florists and staff at the company`s call centres to take, process, execute and reconcile payment for walk-in, telephone and Web orders via a common front-end portal.

The solution, which also includes Oracle`s workflow automation and business intelligence tools, will enable Interflora to reduce the delivery time of an order to the customer and reduce the time required to process money.

"Our reputation depends on our ability to continue to deliver on our guarantee of timed delivery with service and style, across the world," says Maurice DeCastro, operations director at Interflora.

"The association needed to take advantage of the emerging technologies so that that we can continue to provide quality support to our member florists and customers."

The following Oracle software was supplied to Interflora: Oracle9i Application Server Portal, Oracle Discoverer and Oracle E-Busines Suite modules, including Oracle Financials, Oracle Workflow, Oracle Purchasing, Oracle Telesales and Oracle Order Management.