The integrity of a company's Internet brand must be protected against being damaged by misrepresentation, impersonation or fraud, says PricewaterhouseCoopers senior manager advisory, Naeem Seedat.
He urges companies to be proactive in identifying the threats they face. Seedat suggests firms start by investigating and listing all names and trademarks associated with it and its Internet brand.
The company's domain space needs to be defined and all possible points of contact with the company's Internet brand must be established, Seedat states.
The next step involves searching for instances where the Internet brand is being threatened or compromised, he says. The organisation should also verify that items appearing in clients' domain spaces are legitimately owned, adds Seedat.
He says a content check should be done on all information available on the company's official Web site. This will ensure no sensitive information is inadvertently published and that the information is factually correct.
Seedat warns that if companies do not take steps to protect the integrity of their Internet brands, they run the risks of financial loss and damage to their reputation.
"Effectively identifying and mitigating these threats will improve the overall reliability of business processes, making them less prone to error, sabotage and fraud."
Related stories:
Social engineering a serious threat
Think like an attacker
Share