Over the past few decades, the office environment has undergone a number of major transitions. Beginning with the revolution of document transmission through the invention of the fax machine, technological advances - and more specifically the PC revolution - has facilitated the transformation of employees into "knowledge workers".
And with the convergence of the technologies needed for communication, networking and knowledge sharing, conferencing is set to change as well.
So, if your company has not been paying attention to conferencing or business communication technology before, now might be a good time to start.
Says Mark Chertkow, managing director at Graphic Image Technologies: "The continuous ability to communicate within the business environment is pivotal to enhancing the performance of businesses and professionals in today`s highly competitive business arena."
According to Chertkow, companies can really benefit tremendously from implementing the right set of communications technologies within their organisations.
"The communication technologies available today allow CEOs and training departments to access employees at their desktops cost-effectively, without clogging the network and without wasting valuable bandwidth. It also provides organisations with an invaluable productivity enhancing and communications tool, allowing businesses to grow and perform more efficiently."
One product option that makes conferencing over a company intranet a viable alternative, according to Chertkow, is Optibase`s MGW2000. This IP Video solution allows companies to deliver high quality video streams in real-time over their networks to employees` desktops without causing network congestion.
"Many companies and organisations are using the MGW2000 to stream multiple channels of live conferences, proceedings and news over an IP network to the desktops of their employees. Others are using it to stream the monthly board meetings over their corporate intranets to senior level company executives. This assists companies in communicating their strategies downward by allowing non-board executives to be part of the strategic process, creating an ownership and understanding of where the company is headed."
This is possible, explains Chertkow, because the MGW2000 offers companies scheduled encoding and streaming, low latency, port management for network security, closed captioning support and frame sampling for low bit-rates. It is also very scalable.
"The bottom line is that in these highly competitive times, companies need to be able to communicate effectively with their people. It is the communication of ideas, visions and strategic goals that generally lead to organisational cohesiveness and performance.
"By sticking to the right set of communications technologies - such as the MGW2000 - companies will be able to drive down costs and reduce bandwidth clogs whilst bringing quality conferencing and business communications to people at their desktops, thus saving time and money."
So, don`t you think it is time to start developing performance within your organisation? Get your tools right and start communicating.
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Graphic Image Technologies is a media focused company operating in the digital video, advanced Web and multimedia environment.
The GIT Multimedia Bureau produces presentations, CD-ROMs and kiosks. In addition, it develops Web applications and provides database and e-commerce integration.
In the video arena, GIT is focused on offering a vast array of solutions, ranging from broadcasting video over satellite and ATM, to multicast applications for use in the corporate LAN and WAN and Internet streaming environments.
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