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Introstat makes inroads into copier market

Johannesburg, 17 May 2004

Introstat`s printing and imaging solutions division recently secured a number of large orders for multifunctional printers, from companies replacing existing copiers and fax machines.

"The reasons are quite simple," says Piers Proctor, Sales Manager for Introstat Solutions division JHB. "If you consider the fact that printer-based multifunction products are up to 35% cheaper than the equivalent digital copiers, have almost 1/10th fewer working parts (far fewer paper jams and downtime), modular design, ie you only pay for features you need, single-digit cost per copy and award winning network management software, it is clear why the trend is changing."

Add these benefits to a company that offers a complete range of pre- and post-sale products and services and you get a totally integrated printing and imaging solution.

"Our real value lies in an unbiased, ethical approach to helping companies get to grips with their printing and imaging infrastructure and then implementing a cost-effective 'unified` solution," says Caryanne Marais, Solutions Consultant.

One of the key challenges for the Introstat Solutions team is assisting companies in deciphering complex and onerous copier rental/lease agreements. Typically, companies are locked into long-term agreements, with huge compounded interest and balloon settlements, which effectively restrict their ability to upgrade technology, while keeping a low total cost of ownership (TCO). In most instances, companies have to include old equipment settlement values into new rental/lease agreements in order to upgrade. This compounds the problem in the long-term, as you eventually get to a point where the monthly rental amount is up to 20 times greater than that of the equipment`s capital value. There goes your TCO! Introstat has developed some innovative financial solutions to assist companies that find themselves in this predicament.

Introstat`s recommendation for all companies looking to purchase new printing/copy automation, is to get a capital purchase value from their prospective supplier, insist on a three-year rental lease period with no, or low annual escalation, and to establish what exclusions apply to their monthly cost per copy billings, ie drum units.

Another way Introstat has helped companies reduce their printing and imaging TCO, is by getting the facilities department (responsible for the copier and fax infrastructure), to work together with the IT department (responsible for printers and network infrastructure) to consolidate all of the devices in the organisation. We are seeing a convergence of technology, where digital copiers and digital printers offer the same multifunctional capabilities, which ultimately mean that a company now only has to purchase one device, rather that two or three separate products. These devices can be networked and shared by small or large workgroups.

Companies that have migrated to this new way of thinking have seen the benefits to their business in many ways but most notably - their bottom line.

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