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Is your company's software legit?

Johannesburg, 02 Dec 2013

The use of business software, in any sector, has become an integral part of an organisation's ability to perform tasks with a greater degree of efficiency, accuracy and ease. In fact, the most successful companies in every industry build their business processes around the functionality found in today's software programs, based on best-practice methodologies, industry standards and regulatory compliance.

However, many companies in South Africa still use illegal copies of software, be it at user or network administration level, not realising the full implications of copyright infringements when financially benefiting from pirated software.

Software piracy can generally be described as the unauthorised duplication, distribution and use of copyrighted software programs, either for personal or commercial use, and let's face it, today it's as easy as "copy and paste". The most common form of software piracy in organisations is referred to as "soft-lifting", when a business purchases a copy of a software program with a single user licence, which is then loaded onto multiple computers by employees with or without consent.

Some companies justify their use of pirated software by saying that the cost of the software is simply too high for its intended use, or that once the company has grown, it will be more open to the idea of registering legal copies of the software. Others feel their companies are simply not big enough to face viable prosecution, and with the lack of enforcement of copyright infringement laws, they are unlikely to get caught.

But while copying software seems harmless, it is essentially theft of intellectual property, and employers are liable for the actions of their employees. It is in fact a serious crime and could spell dire financial and reputational risks to organisations if they are exposed by disgruntled employees or are audited and do not comply with copyright laws.

On the flipside of the coin, software piracy is destroying the very industry it is benefiting from. In fact, it is the worst problem facing software development today. An entire ecosystem of software development organisations rely on the legitimate sale of software products. Using pirated software not only dilutes the industry, but reduces job opportunities for developers, the future longevity of these products and the cost to consumers who obtain the software legally.

According to the 2013 Global Information Technology Report recently conducted by the World Economic Forum (WEF), South Africa ranks 20th (35%) out of 144 countries for lowest software piracy rate. Based on findings by BSA/The Software Alliance conducted in late 2012, the WEF states that a 10% decrease of software piracy in South Africa over four years would create 1 650 hi-tech jobs, R9 091 million in new economic activity, and R967 million in new taxes by 2013. Importantly, 68% of those benefits were expected to be confined to the South African economy.

So, how can organisations protect themselves from unknowingly benefiting from pirated software and contribute to the sustainability of the commercial software development industry?

Here is a checklist to ensure your company is complying with copyright legislation:

* Assess your software supply chain. Organisations should align themselves with reputable dealers, be it via physical retail stores or from a Web site, which only sell legitimate software and are painfully aware of the risks of selling or distributing software that contravenes the end-user licence agreements (EULAs).

* Do your homework. An EULA stipulates the terms and conditions regarding the use of the software, and if it can be legally copied onto other computers or not. IT departments should be made aware if there is more than one copy of software installed in the organisation and check if it complies with copyright laws as stipulated by the content owner.

* Register your software. Almost all software installations today require organisations to register and activate the software via an Internet connection or by phone, which allows them to use and have timeous access to updates, security patches and technical support. It also prevents individuals from installing the software onto other computers.

* Educate employees on the implications of software piracy. Software piracy equates to stealing and is an unethical business practice that can result in civil and criminal penalties.

* Enforce network policies. Organisations should have network policies in place which restrict access to peer-to-peer file sharing networks that allow anyone to download pirated copies of software, music or movies. This also reduces the risks of falling prey to embedded identify theft tools and computer viruses that accompany some pirated software.

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Phoenix Distribution

Phoenix Distribution is currently the leading Value Added distributor of software, accessories and peripherals across the African continent, covering software publishing, localisation and product distribution across multiple territories in multiple languages. The business is segmented into two divisions, namely corporate software licensing and consumer product distribution.

The business is segmented into two divisions, namely corporate software licensing and retail product distribution, and Phoenix Distribution dominates the consumer and SMB security sectors through key brands which include: Norton/Symantec, AVG, Kaspersky and Bitdefender. Additional brands within the consumer-focused range include, Microsoft software and peripherals, Beats by Dr Dre, Trendnet Wireless products, Monster Cables and mobile accessories.

The corporate licensing division sells volume licensing into the enterprise and SMB reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT, CES, telco, lifestyle, fashion and sports outlets, as well as independents and online stores. This division delivers direct to outlets and or customers across sub-Saharan Africa.

Phoenix Distribution is growing at 70% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company's UK business, PX Security, is firmly entrenched within the UK retail and SMB reseller environments, shipping product through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender, Webroot and Avast.

Additional bespoke services offered to partners include Electronic Software Distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

For more information, visit www.phoenixsoftware.co.za, Www.pxsecurity.co.uk and www.pxsoftware.co.za.

For purchasing information in Africa, visit www.kasperskyafrica.com, www.kasperskyangola.com, www.kasperskybotswana.com, www.kasperskymozambique.com, www.kasperskynamibia.com, www.kasperskysouthafrica.com, www.kasperskydrcongo.com, www.kasperskyzimbabwe.com, www.kasperskyzambia.com, www.antivirusangola.com, www.antivirusbotswana.com, www.antivirusmozambique.com, www.antivirusnamibia.com, www.antivirussouthafrica.com, www.antivirusdrcongo.com, www.antiviruszimbabwe.com, and www.antiviruszambia.com

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