ITWeb, the business technology media company, is holding Your Life in Digital, an annual digital lifestyle exhibition to open in April next year.
The show will take place from 18 to 20 April 2008, at the Sandton Convention Centre, Johannesburg, and will showcase the consumer electronics, gaming and entertainment industries.
"The exhibition will showcase the best of digital," says Jovan Regasek, CEO and founder of ITWeb.
Your Life in Digital is ITWeb's debut into the exhibition world. "Our intention is to complement and complete our activities in the digital lifestyle space that we have with our monthly magazine, Unwired, and our social networking Web site, My Digital Life," says Regasek.
Your Life in Digital aims to create an event platform for top consumer brands and digital service providers to interact with consumers, showing them not only the latest in the digital world, but also how those diverse digital lifestyle technologies work together for an ultimate digital lifestyle experience, he says.
Your Life in Digital will have several focused areas, from a gaming zone - where gaming tournaments will take place - to zones for women, parents, sports and outdoor enthusiasts, teens and kids.
A bloggers' zone will allow bloggers to meet face-to-face. In the retail zone, visitors will have an opportunity to buy digital lifestyle products.
However, Regasek says the main attraction of Your Life in Digital is a fully-equipped digital home with broadband connectivity, integrating digital technologies used in everyday life - from perimeter walls to kitchens, lounges, studies, kids' rooms and to bedrooms.
The exhibition will also host a series of how-to workshops and seminars, as well as keynote addresses by technical gurus, psychologists, interior decorators, and chefs and fashion advisors, who will be looking both at the future and practical aspects of the digital lifestyle.
The show will feature local celebrities, from both the entertainment world, such as singers, DJs and TV and radio celebrities, and the virtual world, such as popular bloggers and gamers.
"Prepare to have fun. Prepare to be entertained," says Regasek.
The inaugural show will run for three days and aims to attract 100 exhibitors and 10 000 visitors. "Our objective is to grow the show to 35 000 visitors in a few years' time," says Regasek.
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