Kalahari.net has entered into an affiliate partnership with Tiscali World Online, offering the ISP`s portal users easy access to the online retailer`s extensive range of books, music, DVDs, videos, pc and playstation games, computerware and wine.
The referral agreement with Tiscali World Online, which provides a link from the ISP`s portal shopping and other channels to Kalahari.net, gives Tiscali World Online users quick access to the e-tailer`s site.
"As an online retailer, our affiliation with Tiscali World Online allows both parties to leverage their strong brands and make the most of their customer relationships," says Gary Hatfield, marketing manager at Kalahari.net. "It also gives Kalahari.net major exposure on one of the biggest portals in SA. Tiscali World Online offers access to an unlimited range of online services, making it a highly attractive option for users who can access all they need through one portal."
Graeme Victor, Tiscali World Online MD, says the ISP`s portal shopping channel exposes users to a variety of online retailers, including Edgars, NetFlorist and Bidorbuy. "Adding Kalahari.net to the range of online stores forms part of our strategy to offer our users access to the best and most efficient products and services in the country."
Under the terms of the partnership, Tiscali World Online and Kalahari.net also offer special prices to users and run targeted product promotions directed at the ISP`s user base. "We are already seeing the benefits of the partnership in revenue terms in the first month," says Victor.
He adds that Kalahari.net`s strong branding, its established online presence and expertise in business-to-consumer e-commerce was a major factor in the decision to partner.
Hatfield says that major growth is expected in the South African online retail market. This is in line with a report by the Boston Consulting Group (BCG), which predicts that e-tailing sales will soar to $168 billion by 2005, up from $34 million in 2001. BCG also predicts success for pure-play e-tailers that have already established large-scale businesses, a category which includes companies like Kalahari.net.
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Tiscali World Online is a premier communications company offering Internet and cellular services to home, business and corporate users. In addition, the company operates a popular portal with over 2 million visitors every month.
Tiscali World Online is differentiated from other market players by its operational style and solution sets which ensure customer-focused solutions through unique, value-added offerings. These include voice and data connectivity, e-commerce solutions, VPNs, server and application hosting, e-mail solutions, Web site development and hosting, portal advertising and security applications.
Tiscali World Online is a wholly owned subsidiary of leading European Internet service provider (ISP), Milan Stock Exchange-listed Tiscali International. Tiscali International has the largest geographical footprint of any European ISP with local operations in 15 countries and 7.3 million active users. It provides Internet access and a wide variety of content, applications and services to its customers. http://www.worldonline.co.za
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