Kathea, a dynamic supplier and value-added distributor of products and services for the telecommunications sector, has undertaken a proactive drive to recruit further resellers for its Avaya IP Office solution set, to support the adoption and penetration of this product locally.
"Since the launch of this product last year, Kathea has built a solid reputation and customer base in the local market," says Wayne Keys at Kathea. "The addition of Avaya IP office to our product range has not only extended our reach and service offerings, but fits with our vision for the South African sector.
"IP telephony is emerging as the standard for communication as it enables organisations to gain new control in voice and data management. However, while businesses are certainly interested in IP telephony, they still want reliable and secure solutions that can be implemented with relatively low risk and at a reasonable capital outlay. Avaya IP Office offering delivers all the above criteria and more, hence Kathea`s excitement at being able to deliver this product through credible resellers to the local market," adds Keys.
To ensure South African organisations take advantage of the Avaya IP Office solution set, Kathea is further developing its channel base around it, as well as providing the necessary training and accreditation procedures for the product. According to Keys, Avaya is suited to organisations of any size. Companies from four up to 130 users can take advantage of the product`s functionality.
"As a result, we need to ensure we have a solid reseller base, nationally, to help drive the education and adoption of this product."
The South African business sector is witnessing the next generation of communications solutions that are driving the converged market with voice and data; however, there is certainly a gap in the market for a product, like Avaya IP Office, that offers organisations versatility through its ability to deliver a solid voice, data and multimedia solution on one single platform and infrastructure.
"It is this strength that makes Avaya the dominant IP telephony solution globally for the SME and call centre market," concludes Keys.
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Kathea is a dynamic supplier and value-added distributor of products and services for the telecommunications sector. Through its considerable network of accredited partners and resellers, Kathea focuses on technologies that encompass the switching, video and voice conferencing, call centre and hospitality sector. Kathea represents GN Netcom, Polycom, Avaya and Nortel in the local market and is therefore able to provide products and services that are world-class. Backed by extensive industry experience, strong market partnerships and a success-driven team, Kathea is committed to creating value in the telecommunications distribution chain.
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