Kemtek Imaging Systems Holdings Ltd, a well respected customer-oriented solutions provider to the printing, labelling and bar coding industries, has launched its new corporate logo to reflect the company's forward thinking values in the rapidly changing technologies in which the company operates.
The rejuvenated identity is a significant milestone for the company and was designed by long-standing branding partner, Black Khaki Advertising, to better communicate Kemtek's position as a true technology partner and industry leader.
"The printing, bar coding and labelling industries are highly technical. Our corporate identity needed to reflect this, which is why we were confident that a fresh new look would support and boost our brand performance. This new image is contemporary and highly recognisable and will enhance our position as an industry leader and forward-thinking organisation," said Jonathan Epstein, Kemtek's Deputy Chairman.
"The new corporate logo has been tailored to the needs of each of the three divisions: Printing, Labelling and Bar Coding. We have a long and proud history and the new identity more accurately represents the current vision we have for our organisation, which is to build on the successes of the past and recognise our strengths to embrace the changes that are an immutable feature of the industries we serve.
"We hope our new logo will emphasise the creative freedom we try to create for our customer base by providing a flow of technology and service that will enhance their own product offerings, quality and profitability," says Epstein.
Kemtek's new look will be launched through a trade advertising campaign during the Print Expo to be held at Nasrec from 13 to 16 March 2007. Other branding elements, including corporate communications, facility signage, marketing initiatives and online presence, will be updated throughout the coming months.
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