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Kobo unveils limited edition Kobo Aura HD reader

Kobo creates new high-definition e-reader for the passionate book lover.

Business Wire via ITWeb,
Toronto, 15 Apr 2013

Kobo, a global leader in e-reading, today announced its limited-edition Kobo Aura HD E Ink e-reader. Designed for the world's most passionate book lover, Kobo Aura HD delivers the best e-reading experience with the highest resolution 6.8-inch E Ink display available on the market today. Its sophisticated, book-inspired design is available in Ivory, Espresso and Onyx. Starting tomorrow, Kobo Aura HD will be available for pre-order at Kobo.com and select retailers. The device will retail for $169.99 (CAD/USD MSRP).

"From the beginning, Kobo has pushed the e-reading industry to new heights, and today is no exception," said Michael Serbinis, CEO, Kobo. "Kobo Aura HD is designed for the most passionate book lovers - those who devour hundreds of stories each year - who asked us to create the ultimate e-reading experience. Kobo Aura HD is our way of celebrating these customers."

Kobo Aura HD offers the highest-resolution screen available in an e-reader today. At 265 dpi, the spacious 6.8-inch Pearl E Ink touch-screen offers 30% more reading surface and the closest experience to print-on-paper - showcasing text and high-resolution images beautifully. The device's 1GHz processor makes page turns fly and is the fastest e-reader on the market - 25% faster. Kobo Aura HD has 4GB of storage (expandable up to 32GB) to easily store thousands of e-books, and has a battery life of up to two months, making it the perfect e-reader for people with a passion for the written word.

Complementing the sophisticated features of its design, Kobo developed a new user experience for Kobo Aura HD, harnessing its power, speed and style for easy discovery of new content. The highly responsive e-reader easily accesses the Internet with a WiFi connection to browse the Kobo e-bookstore. True to Kobo standards, each of its 10 fonts were perfected pixel-by-pixel to ensure that, no matter which of the 24 adjustable font sizes is selected, Kobo Aura HD displays each letter with perfection. Reflecting the sophisticated nature of its design, the home screen also reflects a new, modern library display.

"To us, the Kobo Aura HD is the Porsche of e-readers and is designed for those in the driver's seat of their e-reading adventures," said Wayne White, EVP and General Manager of Devices, Kobo. "It's fast, powerful and sleek, and pushes the boundaries of e-reading the same way our readers do - together, they'll know no bounds as they find their next great read."

Kobo pioneered the affordable e-reader in May 2010 and has since introduced its family of e-readers, which includes the Kobo Arc seven-inch Android tablet, Kobo Mini, Kobo Glo and Kobo Touch E Ink e-readers, and is now introducing the limited-edition Kobo Aura HD. With more than 13 million users around the world, Kobo has experienced triple-digit growth year-over-year. The company is a driving force behind the adoption of e-reading around the world with its award-winning e-readers and tablets, free apps for tablets, PCs and smartphones, and extensive network of booksellers and leading retailers.

Kobo Aura HD will be available for pre-order in North America starting 16 April at www.kobo.com, and will be in stores in Canada and the United Kingdom starting 25 April. International availability will begin in May.

For more information about Kobo Aura HD and where to buy, visit www.kobo.com/koboauraHD.

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Kobo is one of the world's fastest-growing e-reading services offering more than 3.2-million e-books, magazines and newspapers to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. From its family of e-readers, which includes the Kobo Touch, Kobo Mini, Kobo Glo and Kobo Arc, to its free, top-ranked e-reading applications for Apple, BlackBerry, Android and Windows products, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo e-readers can be found in major retail chains around the world. For more information, visit www.kobo.com.

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(+16) 47 282 1181 cgoodall@kobo.com