Kutcher promotes Nikon

Ashton Kutcher is going to promote Nikon's new Coolpix Style series cameras, reports SunHerald.com.

The campaign debuted in the US on 25 March with a television commercial, which precedes the print advertisements and an interactive online component.

The television campaign spots, directed by Brian Buckley, have Kutcher's Coolpix camera being discretely taken and passed around by numerous adoring fans who take several pictures with it before slipping it back into Ashton's pocket.

Hewlett-Packard (HP) kicked off its debut of new printing products at a pre-Drupa event in Israel, says Israel21c.

Since HP bought Israeli company Indigo in 2001 for $650 million, HP Indigo has leapt into the top spot as the world's leader in digital printing.

Now, the company is launching a range of new technologies, many developed in Israel, that HP promises will change the value, volume and environmental footprint of today's digital printing industry.

MGI Digital Graphic Technology, the multi-substrate (paper and plastic) digital press and finishing solutions manufacturer, will exhibit at PrintFest 2008 in Anaheim, California, with Berkshire-Westwood Graphics Group, says What They Think?.

Together, MGI and Berkshire-Westwood Graphics Group present a total digital printing and finishing solution for businesses across the US, including California, Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire and Maine.

Berkshire-Westwood Graphics Group will provide a full line of MGI equipment, including the Meteor DP40 Pro four-colour digital press for paper and plastic, UVarnish offline UV/IR coater, PressCard Pro hot platen lamination unit for plastic cards, PunchCard Pro credit card format die cutter, and the UFA3 multifunction finishing station (cut, score, perf, slit and crease in one easy pass).