Land Rover, the leading 4x4 vehicle manufacturer, has turned to Cognos, the business intelligence (BI) specialist, to deliver powerful analytics and clarity into its business operations. Using Cognos, field service staff can immediately see the sales and inventory data for their entire region. In turn, management can analyse whether individual dealers are on target.
As a consequence, Cognos has become a key part of the Land Rover After Sales department. If results deviate from projected targets, users can quickly drill down to the underlying information to understand why. The success of the vehicle sales project has led to additional uses of Cognos in other areas of the company including spare parts, guarantee, finance and marketing.
"The company was faced with the challenge of having to create an IT environment which would provide indexes, in particular in key Sales and After Sales departments, showing the daily status," explains Ralf Biermann, EDP manager at Land Rover. "To manage the company in an efficient manner, more transparency was needed to gauge if everything was on the right track. With Cognos, Land Rover is able to spot trends in its business data, allowing it to recognise, balance and correct inconsistencies."
When Ford`s Premier Automotive Group acquired Land Rover Deutschland in 2000, it faced a number of difficult challenges. Top priorities included rebuilding the entire IT infrastructure as well as connecting the new information systems, such as inventory control and guarantee programmes, with the existing central systems in England.
"Cognos provided Land Rover with a comprehensive and flexible business intelligence solution that adapts to the complex and ever-changing needs of its business," says David McWilliam, MD at Cognos South Africa. "In times of rapid change, the ability to easily access, analyse and report on critical business data is essential to understanding the performance of the business and to making fast, informed business decisions."
For further information, visit www.cognos.com.
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