Maximizer Software, a leading provider of on-premises and cloud-based customer relationship management (CRM) solutions, has announced the global launch of its latest release, Maximizer CRM 12 Summer 2013.
The newest version of Maximizer CRM is truly unique within the CRM marketplace, due to the varied deployment options available, including: on-premises, public cloud and private cloud, which provide cost-effective options for small and medium enterprises (SMEs) that don't want to compromise on the quality of a solution that is core to their business.
This powerful new edition of the software offers functionality improvements devised to enable businesses of all sizes to meet key business goals and stay ahead of competitors. The latest enhancements feature better usability, improved functions to increase business productivity, enhanced mobile accessibility and extended integration tools.
Maximizer CRM 12 Summer 2013 is also better geared than ever for remote users, with improvements to Web accessibility functions. Mobile-configured quick search options, easier access to previous entries, simplified address book entry and information pop-ups for appointments are designed to optimise smartphone and tablet use and increase the productivity of users on the road or working from remote locations.
Vivek Thomas, president of Maximizer Software, comments: "We are seeing our clients' workforces becoming increasingly mobile - often working on-the-go and offsite - so it's important that their CRM can keep up. Maximizer CRM 12 Summer 2013 has improvements to mobile and tablet functionalities, allowing users to access a wider range of information in less time and with fewer clicks than before. With these new developments, users can search for client information quicker than ever and it's now much easier to modify fields and input information via mobile and tablet."
Mark Annett, Head of CRM at local Maximizer business partner Camsoft Solutions, notes: "There is definitely a sea-shift under way in how users access their CRM data, and with many companies starting to embrace the cloud for their various IT services, it makes sense to include CRM as one of these services. We are experiencing a very rapid uptake of our MaxCloud CRM solution that is based on Maximizer's Web-based CRM solution, and it is very encouraging to see the focus that Maximizer is putting into their cloud-based offering with well-considered enhancements in their new Summer 2013 release.
"In today's economic environment, it is important for many businesses to have affordable IT solutions that can grow with the business, without the hassle and expense of substantial capital and resource outlay, and this is where a solution such as MaxCloud CRM is providing an ideal fit," concludes Annett.
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