Leaf Wireless and WildFly delivered a `World First` when their fly fishing portal was announced and demonstrated to participants at the first round of the Leaf Corporate Trophy Challenge held at Nottingham Road, KwaZulu Natal on 5th and 6th June 2003.
The establishment of this portal has enabled information and knowledge critical to the fly fishing community to be collected, analysed and subsequently delivered through its associated Leaf Wireless-developed mobile platform interface to a cellular device, thus creating the foundation for the availability of a `mobile pocket expert` for those participating in this sport.
Interactive real time capture and delivery of content will allow the fly fishing community for the first time, to experience the benefits of a National catch record database.
Catch records can be updated through the Leaf Wireless unified messaging platform either via IVR or from an SMS emanating from the GSM hand set that facilitates a real time score board against which the fisherman can compare his or her individual performance to those of other members.
"The capability of utilising a mobile tool in this way was a new experience to all the participants in this competition," commented Quinton Leigh, Executive Director of Leaf Wireless. "It was indicative of how easy it was to access this `new` information stream, in that almost all of the contestants utilised and/or experimented with this new service."
"Never before in the history of this sport has there been so much information available to assist fly fishermen," added Gareth George, Director of WildFly. "This technology will change the face of the sport, arming every angler with the critical information about that specific stretch of water, giving you the best chance to catch your wily adversary."
The partnership between Leaf Wireless and WildFly is long term and strategic, with the objective of further enhancing the delivery of knowledge, content and information that is of tactical value to the fly fishing community. The service enabling any fly fishing resort, club, syndicate or private individual to monitor and publish their all important performance will be available in September this year, providing an incredible base of information each and every angler will want to access and contribute to.
Resorts and individuals are invited to register with the service by simply calling 083 123 3474 (083 123 FISH).
Further enhancements to the portal are planned to be incorporated in the near future.
The portal was used to capture and publish the action at the second round Of the Leaf Corporate Trophy Challenge that took place from 3rd to 6th July 2003. It will also be used at the finals of the event scheduled for 1st-3rd August 2003.
For further information, please contact Craig Bregman, cell 083 647 7683; tel. (011) 326 1844; fax (011) 326 1853; e-mail craigb@leafwireless.com or visit www.wildfly.co.za
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Leaf Wireless, based in South Africa, is a global convergence technology company that provides fully integrated end-to-end mobile solutions and services encompassing context based applications; platform design; hosting; and mobile media content creation. The Leaf Wireless value proposition is to innovate, and through this innovation deliver solutions that enhance the lives of its extended community whilst delivering sustained ROIs to all stakeholders and business partners.
Founded in 1999, Leaf Wireless continues to deliver products, solutions And strategies for a diversity of companies including some of South Africa`s most respected corporate, media and entertainment organisations.
The Leaf Wireless platform touches over one million people each and every day.
WildFly is South Africa`s leading national fly fishing club, affording members access to a vast selection of exclusive still waters and river beats. Their facilities and infrastructure are governed by their custom designed fishery habitat management software, monitoring every facet of the water ecology, stocking profiles and rod pressure, to ensure that waters produce specimens worthy of their reputation. Integrated with their unique online reservations system, this program is the platform with which any angler can interface to provide the latest information on any subject in the realm of fly fishing.
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