Having tallied up the numbers, Lexmark is proud to announce another record year of Baby Days accumulated for its Cartridge Recycling Initiative for Babies (CRIB) initiative.
The total Baby Days accrued for 2004 came in at a whopping 7 220, up from 6 229 accumulated in 2003. This shows close to a 16% increase in the number of days `raised` from the previous year.
Says Hans Horn, Managing Director at Lexmark SA: "Our CRIB initiative has turned into one of the most successful CSI initiatives on our yearly calendar. Each year our network of clients, distributors, team members and resellers prove their commitment to the community by consistently supporting our CRIB recycling initiative. The growth in Baby Days is only due to the growth in support we receive."
A Baby Day is the equivalent of clothing, feeding, housing and caring for one child at Cotlands for the period of one day. This initiative has managed to raise over 17 000 Baby Days for needy charities such as Cotlands since its inception in April 2002.
Lexmark approaches the members of its dealer, reseller and customer network and encourages them to return their used and empty cartridges, which are then recycled into new plastic products. Lexmark in turn donates money to the Baby Days fund. Horn says the goal of this is two-fold: firstly it generates contributions to the welfare of worthy charities, and secondly the company adheres to its strict global rules around recycling of materials, which are potentially hazardous to the environment.
The company also hosts a number of additional fundraising initiatives, such as the CRIB Golf Day, where it encourages these self same partners to dig a little deeper into their pockets and give to this worthy cause. The 2004 CRIB Golf Day hosted at Dainfern Country Club, and supported by celebrities such as Derek Watts, Graeme Joffe and Neil Tovey, raised 1 574 Baby Days.
"Even as a global company we have a social responsibility to the people of the country in which we operate, and there is no better place to start than providing a solid foundation for the future of the youth of SA," concludes Horn.
For further information on the CRIB initiative and Baby Days, please contact Louisa Craig at telephone (011) 329 0943; fax (011) 329 0824; e-mail louisa.craig@lexmark.co.za
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Lexmark International, Inc is a leading developer, manufacturer and supplier of printing solutions - including laser and inkjet printers, multifunction products, associated supplies and services - for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported approximately $4.8 billion in revenue in 2003, and can be found on the Internet at www.lexmark.com.
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