Printing solutions provider Lexmark wants its channel partners to focus more on value-added services.
To this end, the company has launched a Channel Value Programme, where the focus is not only on sales, but also on knowledge transfer between channel partners and their clients.
Lexmark SA MD Branislav Zivkovic explains: "We believe in promoting better working and printing practices among customers. This means allowing them to do more by actually printing less - saving money, time and protecting the environment."
Under the new programme, channel partners are provided with incentives to sell more, qualifying them for better prices, discounted demo equipment, as well as sales and marketing materials, and technical support.
The programme is applicable in SA and Europe, and was launched yesterday.
"Resellers are our lifeline, and the Channel Value Programme is a perfect way to strengthen their activities," says Zivkovic.
"Now, more than ever, succeeding means going beyond selling hardware, beyond supplies and beyond the printed page. It's also about offering more innovative, value-added solutions to customers to allow them to work faster, smarter, more efficiently and therefore get more done," he adds.
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