Lexmark`s new all-in-ones raise bar on value, ease of use in home printing

Lexmark International, Inc has introduced three new all-in-one (AIO) printers that deliver industry-leading value and ease of use for the home printing market.

The new Lexmark X3470 and X2470 AIOs offer some of the best value in the industry for feature-rich direct photo printing and reliable everyday print, scan and copy functionality. The X3470 and X2470 also include the new Lexmark Web Toolbar, which makes it quick and easy to print pages, text and photos from the Web. The new Lexmark X1270 is the industry`s price-leading AIO, combining high quality printing, scanning and copying in a compact, stylish design.

"Our new family of all-in-ones gives your family the capability to do more, whether you are printing homework, Web pages, photos or other everyday documents. These reliable, easy-to-use all-in-ones represent terrific value," says Hans Horn, Managing Director of Lexmark South Africa.

The new Lexmark X3470 AIO was designed for home users who demand a reliable multifunction printer with broad general purpose functionality at an affordable price.

With premium photo features, print speeds up to 17ppm, as well as a 48-bit colour scanner and colour copier, the versatile X3470 is a perfect choice for consumers who need one machine to do it all. With PictBridge, card slots and Lexmark`s first scanable photo proof sheet, the X3470 makes photo printing a snap. Working directly from a memory card, users can print a proof sheet that displays thumbnail images of all their photos, then select the images they wish to print by marking directly onto the proof sheet. They can then scan the sheet to print brilliant, borderless 4x6-inch photos automatically.

The X2470 is Lexmark`s new three-in-one printer, incorporating direct photo printing, scanning and copying functionality into one sleek, compact unit at the best price point in its class. A perfect choice for busy households with multiple users, the X2470 prints at speeds up to 17ppm and copies and scans with the touch of a single button. Consumers can plug their cameras directly into the easily accessible front-panel PictBridge port and press a single button to print borderless 4X6 photos.

The X3470 and X2470 both feature Lexmark`s specially designed #1 cartridge, which produces vibrant photos, colour graphics and text with a single technology-rich cartridge, eliminating the cost and hassles of buying multiple cartridges.

Included with the purchase of the Lexmark X3470 and X2470 is the new Lexmark Web Toolbar, which makes it easy to format and print pages, text and photos from the Web. With a just a few clicks, users can choose what they want to print from their favourite Web sites, eliminating advertisements and other unwanted elements. While viewing the Web site, they can easily choose to print the whole page or just the text without cutting off the edges. Lexmark`s Web Toolbar also enables users to adjust the size of photos, as well as select normal or draft quality printing options.

The new Lexmark X1270 is the industry`s price-leading AIO and a perfect choice for the cost-conscious consumer looking for great everyday print/copy/scan functionality. For less than R600, consumers will get the quality, speed and ease of use they demand in their home printer - along with an attractive new colour scheme. The X1270 delivers speeds up to 17/9ppm for black/colour printing, as well as up to 4 800dpi print quality, a 48-bit colour scanner and colour copier.

In addition to the new all-in-one printers, Lexmark has introduced the new Z645, the best-priced single-function dual-head printer in the market. It`s small and fast, producing high quality text and graphics at speeds up to 17/9ppm for black/colour. With its compact design and a stylish new colour scheme, this handy little machine fits easily into any room in the house.

These printers will be available from all major retailers from the end of July at the following estimated street prices*: Z645 - R449, X2470 - R599, X3470 - R649, X1270 - R699.

For more information on the Lexmark range of printers, go to www.lexmark.co.za or call sales on (011) 244 2777.

For further information, please contact Louisa Craig at telephone (011) 244 2650; fax (011) 244 2629; e-mail louisa.craig@lexmark.co.za.

* All prices are estimated street prices in rands - actual prices may vary.