LG Electronics has once again proved its competitive-edge in design by winning nine International Forum (iF) Design Awards.
LG Electronics received the 51st-anniversary iF Design Award 2005 from iF, a German-based authoritative industrial design association, for nine products including a HDD-embedded 50-inch plasma TV.
LG Electronics received design awards for three products in 2002 and 2003 respectively, and for its two products including a 48-inch LCD projection TV and a laptop PC in 2004. LG Electronics has this year won nine awards, the largest number of awards given to any manufacturer, and it will showcase the nine award-winning products on its stand at the Cebit 2005 trade fair which opened today in Hanover, Germany.
Meanwhile, at the Consumer Electronics Show 2005, held in Las Vegas in January, LG Electronics received innovation awards for its 16 products including plasma TV, LCD TV, LCD monitor, mobile handset and DVD player, thus receiving 16 innovation awards in total, the industry`s largest number for two consecutive years.
The company`s iF Design Award-winning products this time include a HDD-embedded 50-inch plasma TV, the world`s largest 55-inch all-in-one LCD TV (DN-55LP10), 3G mobile phone (model: Mulan U8300), instant messaging (IM) mobile phone (model: LG-F9100), 7-inch portable DVD player (DP 8800), and SolarDom light-wave oven (MP-9483FL).
LG Electronics` 50-inch DCR plasma TV, which is the world`s first to embed a 160GB HDD to a plasma TV and combine a HD-DVR (Digital Video Recorder) with it, adopts the same design as a 60-inch plasma TV, a CES2005 innovation-winning product. The model can store up to 13 hours of full high-definition broadcasts, or 62 hours of analogue-based broadcasts, and its two slots can support 9-standard memory cards.
Meanwhile, the DCR plasma TV was selected as a superior product among the CES-exhibited products in terms of innovation, creativity and progressiveness, by Popular Mechanics.
LG Electronics last year also unveiled a 55-inch LCD TV equipped with a set-top box designed to receive digital broadcasts, the first of its kind in the world in the 50-inch commercialised range. This model is equipped with XD Engine (a chip for DTV picture enhancement) designed to perfectly handle digital signals and also drastically improve the brightness and contrast ratio by resolving problems, which are caused by a difference in signal strength in the course of transmission. In particular, the model adopts a 1920x1080 (1080p) resolution, thus implementing a full high-definition picture quality twice that of existing digital TVs.
The IM (Instant Messaging) phone (model: LG-F9100) allows one to use messengers such as AOL, ICQ and Yahoo.
Also, with the IM phone, one can push a QWERTY method-based keyboard (PC keyboard) to the right in a slide-fashion to enjoy messenger and e-mail services anywhere, anytime.
Launched in 1954, the iF Design Award is designed to support superior product designs and manage product development systems, and is a traditional and prestigious award in the industrial design industry alongside the US IDEA (Industrial Design Excellence Award).
The iF Design Award uses its 10-item screening criteria such as practicality, safety, durability, ergonomic features, originality, environment-friendliness, conservation and reuse of resources, visualisation of usage and function, high-quality design, and sensory and intellectual stimulus.


