Building tomorrow`s rewards, today LG Electronics has launched IT In-Touch, an incentive programme to reward channel partners and drive sales of LG`s premium IT products. The launch comes on the back of the news that LG has once again been voted the number one consumer electronics brand, for the second year running, in the Sunday Times Markinor Leading Brands Survey.
The IT In-Touch programme champions LG`s channel partner profitability, through an increased knowledge and awareness of LG`s premium IT products, equipping the sales force with the knowledge to make an informed sale.
This year`s Markinor survey also featured an IT category, encompassing a new business-to-business survey, where LG Electronics featured as the top manufacturer, on a list which was dominated by software companies. This revealed the high respect that corporate users and IT buyers have for LG Electronics` IT products and this will further be consolidated through the IT in-touch programme.
LG`s IT Division has traditionally been strong in optical storage devices, projectors, CRT and LCD monitors. Recently the product mix has expanded, to include notebooks and soon, LG will launch the Mani desktop PC box.
"We have realised that the sales experience is a vital brand contact point and one which heavily influences the consumer`s final purchase decision," says Johann van Wyk, National IT Sales Manager at LG Electronics. "In-Touch is the perfect tool to motivate the frontline and to impart the necessary product knowledge needed to inform the customers of the advantages of LG`s premium product line."
Equipping the salespeople with the necessary product knowledge is achieved by creating short product infomercials, which will be made available to the channel on DVD or VHS format.
"In-Touch points will be given to sales people who sell LG premium IT products and participate in the product knowledge training workshops. Points will be accumulated and redeemed for a range of exciting awards, including LG IT products and the full range of home entertainment and consumer appliances."
The programme is also Web-based, which allows sales people to access their point balances and account status through a password-protected portal. For those who prefer cellphone communication, their point balances can be sent via SMS.
In-Touch will provide the LG IT Division with an extensive database of retailer and consumer information, allowing LG Electronics to provide better after-sales service.
Van Wyk concluded: "In-Touch is reinforcing the already strong channel relationships that LG has built over the years and forging many new ones. In-Touch has already been well received by dealers and retailers in Gauteng and the national roll-out is currently under way."
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