Global and regional digital leader, LG Electronics, a leading player in the global flat panel display market, today launched its new 2007 line of premium Full HD LCD and plasmas in the Middle East and Africa.
LG's new Full HD TV range - comprising the LB7 series LCD TVs and the PY3 series plasma - all deliver natural-looking and incredibly lifelike images - with resolutions of 1920x1080p.
"These Full HD TV models reflect LG's global leadership as a developer of advanced flat panel displays and digital HDTV technologies," said HB Lim, Digital Display Product Manager at LG Electronics in South Africa.
"The TVs have twice the resolution of previous HD TVs and are packed with features. The image quality is so clear, it is like looking through a window - but these windows have won design awards from iF and red dot."
The LG Full HD TV range allows viewers to truly feel the experience, whether they are watching their favourite TV shows, sport matches or the latest blockbuster. To accompany the first-class technology and picture quality, the range is accented with a wave-inspired design that gives it a simple yet elegant look.
All models use LG's proprietary XD Engine image enhancing technology, allowing them to display video from Full HD 1080p sources at their native resolution without scaling or loss of quality. The Full HD LCD TV, LG's flagship model, has a 5000:1 contrast ratio and a response time under eight milliseconds.
LG's Full HD LCD TVs are optimised for movie viewing: LG's Full HD processing takes low-resolution analogue signals to near high-definition levels (1080p), and also reproduces crisp images by displaying the original pictures without blurring or distortion.
Intelligent Eye technology optimises brightness and contrast, accounting for ambient light; and LG's proprietary Dimple Speaker design provides clear and powerful sound at any volume, creating a complete movie-watching experience.
Available in 42-inch and 47-inch sizes, the minimalist LB7 Full HD LCD TVs feature LG's new wave bar design at the bottom of the frame. The modern design and matte finish ensure the images on screen remain the focus, with no gaudy distractions. The LCD models offer true viewing angle technology, which minimises colour distortion and provides stable and accurately represented images from all angles.
LG's Full HD Plasma is a dream come true for action movie lovers or sports buffs. The PY3 (60-inch) Full HD plasma include LG's 100Hz Driving technology. This ultra-high refresh rate ensures every single frame of fast moving programmes can be viewed clearly. Making these TVs more attractive is their depth of only 450mm and touch screen control panel.
LG SimpLink connectivity gives users complete control over compatible equipment such as DVD players and home theatres with a single remote control. All of these models include two HDMI ports for maximum connectivity with game consoles, and digital video cameras.
LG has teamed with the Cannes Film festival to promote these new Full HD TVs and the viewing experience they offer, by becoming a sponsor.
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LG Electronics (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82 000 people working in over 110 operations, including 81 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media, with 2006 global sales of US $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, and DVD players. For more information, please visit www.lge.com.
LG Electronics Digital Display Company
LG Electronics Digital Display Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including plasma TVs, LCD TVs and monitors, and HDTV (high-definition televisions).
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