In a bid to increase the dissemination of information to its dealers and resellers in SA, desktop computing and human interface products vendor Logitech has announced its Booster Programme.
"The programme is designed to keep our channel partners abreast of technological developments, new product releases and marketplace trends," says Shawn Bezuidenhout, sales and marketing manager at Logitech South Africa.
He says Logitech is providing a series of incentives for dealers to sign up for the programme, which is designed to boost their sales potential through the programme`s professional support initiatives.
"These include access to point-of-sale advertising, product display furniture and international media advertising and publicity campaigns," says Bezuidenhout.
Spearheading the programme is a regular newsletter. The first issue focuses on Logitech`s cordless range and mouse offerings as well as its Internet camera range and gaming products.
For more information, phone (011) 793-1116.
Share
Founded in 1981, Logitech designs, manufactures and markets human interface devices and software that link people to digital information and the Internet and enable them to work, play, learn and communicate more effectively in the digital world. The company`s product family includes Internet video cameras; mice, trackballs and keyboards; PC audio and telephony products; and interactive gaming controllers.
With operational headquarters through its U.S. subsidiary in Fremont, California, and regional headquarters through local subsidiaries in Romanel, Switzerland, and Hsinchu, Taiwan, Logitech International is a Swiss public company traded in Switzerland on the Swiss Stock Exchange under the symbols LOGN and LOGZ, and in the US on the Nasdaq National Market System (LOGIY). The company has manufacturing facilities in Asia and offices in major cities in North America, Europe and Asia Pacific.