Desktop computing and human interface products vendor, Logitech, has expanded its marketing model in SA with the appointment of the JSE-listed Square One Solutions Group as an additional master distributor.
Shawn Bezuidenhout, sales and marketing manager at Logitech South Africa, expects Square One, which represents a number of best-of-breed product vendors, to complement Logitech`s marketing objectives.
"Square One is an ideal partner for Logitech with a philosophy which mirrors our own," he says. "It places an emphasis on value-added services and customer relationships which it backs up with a nationwide sales footprint and the appropriate technical and support skills."
Square One divisional manager, Lisa Jackson, says her company addresses markets in the retail, corporate and OEM sectors that are largely untapped in terms of their potential for Logitech offerings.
"Square One, with its established position in the local marketplace, will create a number of opportunities for Logitech products which are targeted at applications in both the home and office desktop arenas," she says.
"Logitech Web cameras, for example, make live broadcasting over the Internet possible and also offer solutions in the business environment.
"Over and above this," Jackson continues, "the products are fun! No gaming environment is complete without Logitech products because they enable the user to feel what really happens on the racetrack or within a fighter aircraft cockpit."
Jackson adds that passionate, interactive products, used by people who demand the very best, require dedicated and passionate people to sell them.
"We have a number of new marketing programmes in place for our resellers that are designed to enthuse them and assist them to realise the full potential of our integrated product portfolio."
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Square One provides integrated IT-based solutions to corporate, retail and government clients through a reseller channel that, in turn, integrates such solutions for end-users. The core business of the company encompasses document handling and information sharing solutions; knowledge management; networking; hardware, software and consumable products distribution; Internet, IT security (biometrics) and e-commerce technologies; data storage; variable data product marking and coding solutions; uninterruptible power supplies; and value-added business services.
Logitech
Founded in 1981, Logitech designs, manufactures and markets human interface devices and software that link people to digital information and the Internet and enable them to work, play, learn and communicate more effectively in the digital world. The company`s product family includes Internet video cameras; mice, trackballs and keyboards; PC audio and telephony products; and interactive gaming controllers.
With operational headquarters through its US subsidiary in Fremont, California, and regional headquarters through local subsidiaries in Romanel, Switzerland, and Hsinchu, Taiwan, Logitech International is a Swiss public company traded in Switzerland on the Swiss Stock Exchange under the symbols LOGN and LOGZ, and in the US on the Nasdaq National Market System (LOGIY). The company has manufacturing facilities in Asia and offices in major cities in North America, Europe and Asia Pacific.