Computer retailer Budget Technologies has been selected by Logitech to help it expand the market for its computer mouse, keyboards and Web-cam products in SA.
The move follows Logitech`s announcement of a new dealer programme to create greater awareness for its offerings within the corporate sector.
"We are focusing our new initiative on our top dealers throughout the country. We want to repeat our success in the consumer market by gaining a stronger foothold in the corporate sector," says Shawn Bezuidenhout, sales manager, Logitech South Africa.
"Demand for our products is currently running high as evidenced by the fact that we are experiencing 30% growth in sales, quarter-on-quarter, whereas the PC and peripheral market, as a whole, is in decline," he notes.
Budget Technologies, a division of Dakomyo Enterprises, is rated as the eighth largest software retailer in SA. More than 60% of its sales are to businesses, according to director, Launa Bagnall.
"We`ve marketed Logitech products into the home market for many years," she says. "Recently demand in the corporate sector has risen to the point where sales into this market sector are now dominant."
Budget is currently launching a Web sales site and a comprehensive business-to-consumer (B2C) initiative to enable it to expand its footprint beyond its Johannesburg-based store. In related moves it has established distribution outlets in Durban and Cape Town.
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Founded in 1981, Logitech designs, manufactures and markets human interface devices and software that link people to digital information and the Internet and enable them to work, play, learn and communicate more effectively in the digital world. The company`s product family includes Internet video cameras; mice, trackballs and keyboards; PC audio and telephony products; and interactive gaming controllers.
With operational headquarters through its US subsidiary in Fremont, California, and regional headquarters through local subsidiaries in Romanel, Switzerland, and Hsinchu, Taiwan, Logitech International is a Swiss public company traded in Switzerland on the Swiss Stock Exchange under the symbols LOGN and LOGZ, and in the US on the Nasdaq National Market System (LOGIY).
The company has manufacturing facilities in Asia and offices in major cities in North America, Europe and Asia Pacific.