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  • Logrand Group bets on Software AG's Digital Business Platform to deliver a winning customer experience

Logrand Group bets on Software AG's Digital Business Platform to deliver a winning customer experience

* Logrand Group deploys the Digital Business Platform to enable fast market response.
* Logrand Group wins Software AG Innovation Award for game-changing implementation to differentiate itself in the entertainment industry.

Reston, VA, 22 Oct 2015

Software AG (Frankfurt TecDAX: SOW) today announced that Logrand Group, which operates 14 casinos, numerous gaming and entertainment establishments as well as mobile gaming in Mexico, selected Software AG's Digital Business Platform to build an IT infrastructure that withstands the stress of fast growth, while integrating all its systems and applications across the company. Recognised by its customers for outstanding service, Logrand Group's vision is to become a customer-centric, digital enterprise.

Alejandro Marroquin, Chief Information Officer, Logrand Group, said: "When you are running hundreds of card games and more than 6 000 slot machines all day, every day, you need a business system that can tell you exactly what's happening in an instant. Our goal is to provide our managers with accurate, real-time information that they can count on. In a world that is moving fast towards the 'integration of everything', we incorporated all our numerous and disparate data from across casino properties with real-time analytics and powerful surveillance capabilities."

Logrand Group uses key components from Software AG's Digital Business Platform to achieve its business goals: webMethods connects all of its systems, including SAP and other CRM implementations, while Apama Big Data streaming analytics enables managers to monitor, analyse, correlate and act on information when it is important and in a timely manner.

Marroquin continued: "The insights that our managers gain from Software AG's Digital Business Platform helps them introduce new games and entertainment services online very quickly, ensuring we stay ahead of our competitors and new trends. We can also more easily identify cheats or fraudulent behaviour, ensuring the majority of our customers have a wonderful time at our casinos. Finally, if there are any government-driven regulatory changes, we can implement them quickly without disrupting our services. At the end of the day, it's all about delighting our customers with a wonderful experience."

At Software AG's Innovation World, the company's annual user conference, Logrand Group was honoured with a 2015 Innovation Award.

Eric Duffaut, Chief Customer Officer and Member of the Management Board, Software AG, said: "Logrand Group's game-changing deployment comprises a single solution, our Digital Business Platform, to integrate data from multiple, heterogeneous sources and to provide managers with real-time business intelligence. For Logrand Group, it is a winning strategy - combining integration, process automation and real-time analytics - to truly differentiate itself in the entertainment industry."

Software AG's Digital Business Platform helps users respond to real-time business events or fast-changing market conditions and is the critical technology driver and enabler for enterprises pursuing digital transformation. The Digital Business Platform delivers a wide range of capabilities that enable enterprises to quickly build business applications for the digital age.

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Software AG

Software AG empowers customers to innovate, differentiate and win in the digital world. Its products help companies combine existing systems on-premises and in the cloud into a single platform to optimise and digitise their businesses. The combination of process management, data integration and real-time analytics in one middleware platform enables customers to drive operational efficiency, modernise their systems and optimise processes for smarter decision-making. Building on over 45 years of customer-centric innovation, Software AG is ranked a leader in many innovative IT categories. Software AG has more than 4 400 employees in 70 countries and had total revenues of EUR858 million in 2014.

Learn more at www.softwareag.com.

Logrand Group

Logrand Group includes several companies, as well as focusing on operating gaming and entertainment establishments within Mexico. It is synonymous with excellent quality service and high level entertainment, making sure its customers always have the most unique and unforgettable experience. Logrand Group is proud to promote a culture of safety and responsible gaming and at all times remain highly respectful of all regulations concerning gaming and all regulatory governmental bodies.

Software AG, 11700 Plaza America Drive, Reston, Virginia, 20190

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www.softwareag.com/press

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Editorial contacts

Prelene Singh
Epic MSLGroup
prelene@epicmslgroup.com