Johannesburg, 06 Apr 2009
LOOPHOLD Security Distribution, a distributor of Barracuda products in southern Africa, is proud to announce that leading analyst firm IDC has named Barracuda Networks as the unit volume leader in the content security appliance market. In a recent report by the firm, IDC reported that Barracuda Networks has nearly double the market share of competitors, and managed to capture an impressive 13% of the overall units sold worldwide in 2007.
Further, IDC reports that the worldwide market for secure content and threat management solutions, which span messaging, Web, endpoint and network security, reached $13.9 billion in 2007 and is expected to grow at a compound annual growth rate (CAGR) of over 10% through 2012.
Says Martin Tassev, MD of LOOPHOLD: "We pride ourselves on providing the very best international solutions to the local market. It is gratifying that one of the products represented in South Africa by LOOPHOLD has received a high accolade from such a respected analyst firm."
According to the IDC report, a number of factors have contributed to the success of Barracuda Networks products over its competitors:
* Market disruptive product pricing: "While most companies with enterprise class appliances built their business on larger deals, Barracuda entered the market with a product that is priced a fraction of that of other vendors. This has upset the calculations of competitors in the content security market."
* Powerful technology: "Barracuda Networks has established itself by leveraging a combination of proprietary technology and open source software for its product development, while expanding its market reach with its channel and pricing strategies."
* Strong sales strategy: “(Barracuda Networks) sells purely through the channel and supports its partners through its services organisation that includes training, certification, and professional services for partners that do not provide their own."
"Barracuda is a leader in the content security space, and has a loyal customer base, both locally and across the world," concludes Tassev. "As one of more than 80 countries with access to Barracuda Networks products, we can take advantage of an extensive international network of expertise, which can only be of enormous benefit in the areas of security, e-mail archiving, backup, and networking."
Share